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Pedaliamo, non perché dobbiamo, ma per come ci fa sentire. Mentre si pedala ci sentiamo indipendenti, forgiamo amicizie che dureranno una vita, riusciamo ad affrontare le sfide, scopriamo chi siamo e che cosa siamo capaci di fare. Trova ispirazione e leggi le storie di donne nei loro momenti 'Provaci'.

Worth It

What Makes It Worth It to You?

Is it savoring the view after a long and hard climb? Is it the friends you’ve met, or knowing you’re inspiring others to go farther or try harder, every day? Perhaps it’s just because you never get tired of that feeling of deep and utter satisfaction when you nail a jump or conquer a fear? We made this video to share some of the reasons we think it’s always Worth It to get out there—now we’d love to hear yours.

What makes it Worth It to you? Click through to our Facebook page, share your thoughts, and see why other people ride.

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Worth It

Thank You, Mom

For many of us, Mom was right there when we first took those hesitant wobbles on our bicycles. Sometimes it was her calm hand on our small backs, guiding us down the driveway. At other times, it was magically appearing at our side to soothe our nerves or kissing skinned elbows when we fell. Moms are our role models and superheroes. Throughout our lives, they instill in us a love for independence and life on two wheels, while also helping to teach us why its worth taking on new challenges and finding new limits—qualities we pass on to our own children. We made this video as a little token of appreciation to share on Mother’s Day, but we don’t believe it should be limited to just one day. Every day should be Mother’s Day—so for all the Moms out there, this is for you.

You raise our standards, our expectations, our hopes, and our spirits. From you, we learn to raise hell, the bar, and our voices. We are the artists and builders, the dreamers and realists, the seekers and champions—the very people we become—because of you. You may not feel heroic, but we think you’re super, Mom.


Un Manifesto per le 'Non così convinte'.

Ci sono giorni in cui sei esattamente come vuoi essere - forte e senza paure, pronta per affrontare il mondo. Vai alla grande, donna! Poi ci sono i giorni in cui ti svegli e dici..."aahh, non me ne importa niente". Forse non te la senti quel giorno? Forse sei solo stanca e stufa, o forse ti serve qualcosa che ti dia la spinta per uscire oggi? "Provaci" - un manifesto per le 'Non così Sicure' è stato creato proprio per quei giorni.

Prendila come un piccolo discorsetto di incoraggiamento, per ispirarti a tener duro. Speriamo che tu possa utilizzare i salvagenti motivazionali che contiene per continuare a pedalare, accettare sfide e stare bene. Per trovare i tuoi momenti 'Provaci', tutti i giorni.

Scarica il Manifesto 'Provaci' per le 'Non così convinte'.

Trova la motivazione dai testi del Manifesto, disponibile anche in formato digitale. Scarica il motto che ti si addice da usare come immagine del tuo desktop o del tuo cellulare.