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Innovate Or Die

Performance Road Bikes

Ready to redefine your idea of how fast and far you can ride? You've come to the right place. If our road bikes help riders like Peter Sagan, Julian Alaphilippe, and Anna van der Breggen ride faster, rest assured you'll be having the ride of your life.

Road Gear

Helmets, shoes, tires, clothing—we develop them all through racing and in-house engineering. And the result? Our performance road bike gear is the best out there, and we have the results to back it up. From our Body Geometry shoes and aerodynamic S-Works helmets to the fastest road tires ever tested, every piece of equipment we make has been designed to give you the greatest advantage possible.