Specialized Rocket Espresso

It’s fast, furious, frantic, and beautiful. 2018 marks the third year that we take the crit-hungry Allez Sprint and invite artists—in this case, Michael Reeder—to apply their style to the Allez and the Red Hook Crit. This is what happens when art and bike, and a very special race collide. Over the coming months, watch as Team Specialized-Rocket Espresso race these moving canvases.

The Lightest and Most Accurate

Power Cranks

When it’s time to take your fitness to the next level, there’s no better way to do so than with a power meter. And while there may be a myriad to choose from, nothing else achieves the incredible real-world accuracy and low weight like the Power Cranks. Consider the bar raised.

New Kid On The Block

Riding bikes is a continuous journey of learning—not just skills, but discovering what you’re capable of. Over the next three months, we’re focusing on learning, so if you’re new to bikes or just looking to sharpen your bike skills, this is the place for you.

Worth It

We ride, not because we have to but because of how it makes us feel. While riding, we find independence, forge life-long friendships, rise to meet challenges, and discover who we are and what we are capable of. Find inspirations, and stories of women and their Worth It moments, here.

S-Works 7 and Evade

You like to go fast. We do, too. That's why we make an edge when it doesn't exist—an edge for us, an edge for that guy back there in the photo, and most importantly, an edge for you. And since their inception, our line of S-Works shoes and Evade helmets have been doing just that: making the things we love the most, well, a little faster.

Worth It: Thank You Mom

You raise our standards, our expectations, our hopes, and our spirits. From you, we learn to raise hell, the bar, and our voices. We are the artists and builders, the dreamers and realists, the seekers and champions—the very people we become—because of you. You may not feel heroic, but we think you’re super, Mom.

S-Works 7

What makes the perfect cycling shoe? Is it exceptional power transfer? Superior comfort? Undeniable style? The simple answer is "yes" to all of the above. With the S-Works 7, you get a shoe with no compromises.

S-Works Evade

Countless tunnel hours. Numerous iterations. One goal: Make the fastest road helmet in the world faster and cooler. We wouldn't be here if we didn't do it.

Shockingly Fast. Seriously Fun.

The All-New Diverge

We all know the poem with the two roads diverging in a wood. That poor sap had to pick just one, but with the new Diverge, you can PR the well-beaten road and then switch gears to exploring one less travelled, all in one glorious afternoon. It took a ton of work, but for you, it's how bike riding was always meant to be.

Worth It: Will Do

What will you achieve in 2018? It's never too late to get started on achieving your goals. Join others and declare a Worth It Will Do-something you intend to achieve on the bike this year-and get on it.