Innovation

Rider-First Engineered™

The Rider-First Engineered™ philosophy is a size-specific approach to frame construction that ensures every frame performs flawlessly. This is achieved through a mix of extensive data acquisition, expert feedback from professional riders, and a meticulous approach to carbon construction.

Innovation

FSR Suspension

With FSR, we blazed the trail in active & independent suspension over 20 years ago, and we've been refining it ever since. It isolates chain and brake loads, and as a result, FSR technology delivers more comfort, control, and efficiency than any other suspension platform.

Innovation

FACT Carbon Fiber

FACT, short for Functional Advanced Composite Technology, embodies our approach to carbon composites. It's a comprehensive engineering process that guides the development of frames and components, all the way from initial sketches to finished products.

Innovation

Brain Technology

Brain suspension technology was developed to deliver the utmost in efficiency on the trail. Whether it's at the front or rear of a bike's suspension, it's able to differentiate between rider input and trail bumps, ensuring that your pedaling forces aren't being wasted in compressing the suspension.

Innovation

Aero is Everything

We're not interested in hyperbolic marketing claims. To us, aero truly is everything. It's an ethos embodied in every design decision we make, and it's why we're continually setting new benchmarks for the world's fastest products.