Innovation

Brain Technology

Brain suspension technology was developed to deliver the utmost in efficiency on the trail. Whether it's at the front or rear of a bike's suspension, it's able to differentiate between rider input and trail bumps, ensuring that your pedaling forces aren't being wasted in compressing the suspension.

Counterfeit Awareness

We’re passionate about bicycles, and hard work and creativity are part of everything we do. Improving the riding experience for countless people is why we come in early, work hard, stay late, and engineer some of the best bicycles and equipment in the world. We ride everything we make, and so do our families, so both safety and awesome rides are incredibly personal for all of us. Counterfeit products are a direct challenge to this, and we take that challenge very personally. That’s why we devote considerable resources to stopping them, and we hope this guide will serve you in avoiding these dangerous products.

Ergonomically Designed, Scientifically Tested

Body Geometry

Body Geometry products are ergonomically designed and scientifically tested to increase performance, improve comfort, and reduce your chance of injury. No matter your riding style, the contact points between the bike and body can present a unique set of challenges. All Body Geometry equipment, however, offers personalized solutions that optimize your performance and comfort. Our passionate group of physicians, engineers, and athletes create designs that are rooted in science and approved as Body Geometry, so you can be one with your bike.

Innovation

Rider-First Engineered™

The Rider-First Engineered™ philosophy is a size-specific approach to frame construction that ensures every frame performs flawlessly. This is achieved through a mix of extensive data acquisition, expert feedback from professional riders, and a meticulous approach to carbon construction.

Innovation

Aero is Everything

We're not interested in hyperbolic marketing claims. To us, aero truly is everything. It's an ethos embodied in every design decision we make, and it's why we're continually setting new benchmarks for the world's fastest products.

Innovation

FSR Suspension

With FSR, we blazed the trail in active & independent suspension over 20 years ago, and we've been refining it ever since. It isolates chain and brake loads, and as a result, FSR technology delivers more comfort, control, and efficiency than any other suspension platform.

Innovation

FACT Carbon Fiber

FACT, short for Functional Advanced Composite Technology, embodies our approach to carbon composites. It's a comprehensive engineering process that guides the development of frames and components, all the way from initial sketches to finished products.

Innovation

Turbo Technology

As Silicon Valley natives, we're passionate about marrying cutting-edge technology with life-changing experiences. It's in our DNA, and it results in bike technology unlike anything you've ever seen, and more importantly, technology that's unlike anything you've ever ridden. The revolution has started, and its name is Turbo.

Innovation

SWAT™ Technology

Why wear a pack if you don't have to? For years, this was a question that nagged at us, and ultimately, it prompted us to reinvent the way that we looked at how we looked at storage, both on the bike and on the body.