The Littlest Ambassador

Ruby Isaac won't back down—she's got dreams to chase and energy to burn. Gutsy and fierce, she's determined to go as fast as she possibly can on two wheels, ride her way to the Olympics, and inspire other kids to get into cycling along the way. Dream big, Ruby—you've got this.

Roll Your Own

The Roll is the kind of bike you want to put your mark on—and that’s just what we let a bunch of Specialized designers do. Take little internal competition, a little imagination, and let the good times Roll.

Women's Tarmac

The Name Game

A bike is just a bike—or is it? For some of us, our bikes take on their own personalities and allow us to fly, becoming part of our lives. It’s only right that we would give them a name, isn’t it? This is one small story of a girl and her Tarmac—a true partner in her bike-life adventures.

Little Bellas

Pitch Perfect

The Little Bellas live close to our hearts here at Specialized, and we’ve spent the last six years supporting their goal of “mentoring on mountain bikes.” This year, we’re launching a limited edition Little Bellas Pitch mountain bicycle, with a special graphics package that will help each girl make it her own.

Meet the Turbo Levo FSR Carbon

Meet the Turbo Levo FSR Carbon

We often forget the true spirit of why we ride—to enjoy ourselves. But what do you do when those ear-to-ear grins slowly fade as you fall into the habit of riding the same routes, day in and day out? You grab a Turbo Levo FSR Carbon and experience the smile-inspiring power to ride more trails.

Pure Cyclocross Race

The All-New CruX

Fun. Crazy. Sufferfest. No matter how you describe ‘cross, there’s no denying that it’s a good time and a precursor to the long winter to come. And this season, we're giving you two thumbs up to go ahead, drift that sand pit, and take that beer hand-up—just make sure you're doing it on the all-new CruX.

'Cross Tracks

There’s the race, and then there’s what gives the race its personality. Join us as we undertake a different kind of UCI World Cup course preview, from the spirited fields in the USA to the hallowed cyclocross stomping grounds of Belgium and beyond.

Worth It

We ride, not because we have to but because of how it makes us feel. While riding, we find independence, forge life-long friendships, rise to meet challenges, and discover who we are and what we are capable of. Find inspirations, and stories of women and their Worth It moments, here.

Real Fit. Real Fast.

The New Sirrus

The Sirrus has long been a fan favorite, and this year, we're taking it to a whole new level, for both women and men. That's because we gave it a whole new geometry, an even lighter frame, and yes, our coveted Future Shock that's found on some of our highest performance road bikes.

Motive

It’s a stunningly beautiful film that digs into the very core of riders and why they love this wild ride of a sport—and it does it by showing, not telling. Following its critically acclaimed premiere to packed crowds at Crankworx this August, MOTIVE will be available for purchase on iTunes late fall of 2017. In the meantime, soak in the stories and teasers that’ll build the stoke for release day higher than a jump built by the Coastal Crew guys.