Fitness is far from just a fad. It's a yearly goal for some and a way of life for others. Regardless of where you land on the spectrum, though, we're firm believers that bikes are the best way to achieve your goals. And whether you're commuting, working out, cruisin' round town, or just getting outside, we have the perfect bike for you.

Perfection is all about control. To achieve it, you need to look confidently towards the future and foresee every possible variable. And when it comes to tire production, it can only be achieved by controlling every step of the manufacturing process. So that’s what we did. We made our own factory.

Like the man himself, the Sagan Collection masks complexity and power with a seemingly subtle exterior. Take a closer look, though, and the reality of each piece becomes clear: Its understated aesthetic is hiding the highest performing gear in the world. This is the Sagan Collection.

Building trails is backbreaking work, and before you even get to build, you have to get all the tools to the site. Fortunately, the Coastal Crew have found the perfect trail building partner in the Turbo Kenevo. Bonus? When the workhorse has done its job, it pivots to a fun playhorse to shred on.

Combining speed and style through an innovative pedal-assist motor, advanced electronics, and sleek design, our Turbo e-bikes represent the full capabilities of the electric bike revolution. They're capable of achieving top speeds of 45 Km/h while you pedal, so they'll deliver near superhuman power to any rider.

When it’s time to take your fitness to the next level, there’s no better way to do so than with a power meter. And while there may be a myriad to choose from, nothing else achieves the incredible real-world accuracy and low weight like the Power Cranks. Consider the bar raised.

If you want to go fast, like go fast everywhere, this is the bike. This is the bike that's made for everything from Grand Tours to your local fondo, and with a ground-up redesign, a heavy dose of aero wizardry, and of course, disc brakes, our "most complete race bike" is, well, even more complete.

Riding bikes is a continuous journey of learning—not just skills, but discovering what you’re capable of. Over the next three months, we’re focusing on learning, so if you’re new to bikes or just looking to sharpen your bike skills, this is the place for you.