Fitness Innovations

Fitness is far from just a fad. It's a yearly goal for some and a way of life for others. Regardless of where you land on the spectrum, though, we're firm believers that bikes are the best way to achieve your goals. And whether you're commuting, working out, cruisin' round town, or just getting outside, we have the perfect bike for you.

Dream Factory

Perfection is all about control. To achieve it, you need to look confidently towards the future and foresee every possible variable. And when it comes to tire production, it can only be achieved by controlling every step of the manufacturing process. So that’s what we did. We made our own factory.

The Sagan Collection

Like the man himself, the Sagan Collection masks complexity and power with a seemingly subtle exterior. Take a closer look, though, and the reality of each piece becomes clear: Its understated aesthetic is hiding the highest performing gear in the world. This is the Sagan Collection.

COSTAL CREW: TURBO KENEVO

Get To The Chopper

Building trails is backbreaking work, and before you even get to build, you have to get all the tools to the site. Fortunately, the Coastal Crew have found the perfect trail building partner in the Turbo Kenevo. Bonus? When the workhorse has done its job, it pivots to a fun playhorse to shred on.

S-Works 7 and Evade

You like to go fast. We do, too. That's why we make an edge when it doesn't exist—an edge for us, an edge for that guy back there in the photo, and most importantly, an edge for you. And since their inception, our line of S-Works shoes and Evade helmets have been doing just that: making the things we love the most, well, a little faster.

It's You Only Faster

Turbo: It's You Only Faster

Combining speed and style through an innovative pedal-assist motor, advanced electronics, and sleek design, our Turbo e-bikes represent the full capabilities of the electric bike revolution. They're capable of achieving top speeds of 45 Km/h while you pedal, so they'll deliver near superhuman power to any rider.

The Lightest and Most Accurate

Power Cranks

When it’s time to take your fitness to the next level, there’s no better way to do so than with a power meter. And while there may be a myriad to choose from, nothing else achieves the incredible real-world accuracy and low weight like the Power Cranks. Consider the bar raised.

Nothing is lighter, faster, and better handling

Tarmac

If you want to go fast, like go fast everywhere, this is the bike. This is the bike that's made for everything from Grand Tours to your local fondo, and with a ground-up redesign, a heavy dose of aero wizardry, and of course, disc brakes, our "most complete race bike" is, well, even more complete.

Meet the Turbo Levo FSR Carbon

Meet the Turbo Levo FSR Carbon

We often forget the true spirit of why we ride—to enjoy ourselves. But what do you do when those ear-to-ear grins slowly fade as you fall into the habit of riding the same routes, day in and day out? You grab a Turbo Levo FSR Carbon and experience the smile-inspiring power to ride more trails.

New Kid On The Block

Riding bikes is a continuous journey of learning—not just skills, but discovering what you’re capable of. Over the next three months, we’re focusing on learning, so if you’re new to bikes or just looking to sharpen your bike skills, this is the place for you.