Worth It: Thank You Mom

You raise our standards, our expectations, our hopes, and our spirits. From you, we learn to raise hell, the bar, and our voices. We are the artists and builders, the dreamers and realists, the seekers and champions—the very people we become—because of you. You may not feel heroic, but we think you’re super, Mom.

New Kid On The Block

Riding bikes is a continuous journey of learning—not just skills, but discovering what you’re capable of. Over the next three months, we’re focusing on learning, so if you’re new to bikes or just looking to sharpen your bike skills, this is the place for you.

Motive

It’s a stunningly beautiful film that digs into the very core of riders and why they love this wild ride of a sport—and it does it by showing, not telling. Following its critically acclaimed premiere to packed crowds at Crankworx this August, MOTIVE will be available for purchase on iTunes late fall of 2017. In the meantime, soak in the stories and teasers that’ll build the stoke for release day higher than a jump built by the Coastal Crew guys.

The Power to Ride Bigger Trails

Introducing the Turbo Kenevo

When we launched the Turbo Levo, one of the first things we heard was, “That’s cool, but do you have one with more travel?” The answer is yes. Yes, we do. It's called the Turbo Kenevo.

Worth It

We ride, not because we have to but because of how it makes us feel. While riding, we find independence, forge life-long friendships, rise to meet challenges, and discover who we are and what we are capable of. Find inspirations, and stories of women and their Worth It moments, here.

Innovation

Rider-First Engineered™

The Rider-First Engineered™ philosophy is a size-specific approach to frame construction that ensures every frame performs flawlessly. This is achieved through a mix of extensive data acquisition, expert feedback from professional riders, and a meticulous approach to carbon construction.

Innovation

FSR Suspension

With FSR, we blazed the trail in active & independent suspension over 20 years ago, and we've been refining it ever since. It isolates chain and brake loads, and as a result, FSR technology delivers more comfort, control, and efficiency than any other suspension platform.

Innovation

Brain Technology

Brain suspension technology was developed to deliver the utmost in efficiency on the trail. Whether it's at the front or rear of a bike's suspension, it's able to differentiate between rider input and trail bumps, ensuring that your pedaling forces aren't being wasted in compressing the suspension.

King of the Mountain

The All-New Enduro

You've waited long enough, but the all-new 2017 Enduro is finally here. We've torn up the rulebook and pulled out all the stops for this one, so nerd-out, take a test ride, and find out why the Enduro is the King of the Mountain.

Innovation

Turbo Technology

As Silicon Valley natives, we're passionate about marrying cutting-edge technology with life-changing experiences. It's in our DNA, and it results in bike technology unlike anything you've ever seen, and more importantly, technology that's unlike anything you've ever ridden. The revolution has started, and its name is Turbo.