Innovation

Brain Technology

Brain suspension technology was developed to deliver the utmost in efficiency on the trail. Whether it's at the front or rear of a bike's suspension, it's able to differentiate between rider input and trail bumps, ensuring that your pedaling forces aren't being wasted in compressing the suspension.

Counterfeit Awareness

We’re passionate about bicycles, and hard work and creativity are part of everything we do. Improving the riding experience for countless people is why we come in early, work hard, stay late, and engineer some of the best bicycles and equipment in the world. We ride everything we make, and so do our families, so both safety and awesome rides are incredibly personal for all of us. Counterfeit products are a direct challenge to this, and we take that challenge very personally. That’s why we devote considerable resources to stopping them, and we hope this guide will serve you in avoiding these dangerous products.

Leading Ladies

You know who’s great at getting women riding bikes? Other women. Let’s celebrate those who're taking the lead and sharing the stoke to get more women and girls on bikes. Representation matters, because when we see each other out there, we’re inspired to get out there and ride, too.

Trail Hunter: South Africa

Matt Hunter travels to South Africa and meets a trail builder who's carved a mountain bike network to rival the best trails the world over. This episode serves as a reminder of what a connection to homeland means, and how people can express it, through the eyes of local trail builder Hylton Turvey.

King of the Mountain

The All-New Enduro

You've waited long enough, but the all-new 2017 Enduro is finally here. We've torn up the rulebook and pulled out all the stops for this one, so nerd-out, take a test ride, and find out why the Enduro is the King of the Mountain.

A MORE "EPIC" EPIC

Introducing the Epic EVO

Fast—it’s been the Epic’s calling card for more than a decade. And in that time, it's rocketed more World Champions, Olympians, and everyday racers to the podium than any bike in its class. Racing between the tape, however, isn’t the only way to worship at the altar of speed. Long, fast rides, marathon races over technical terrain—consider these the Epic EVO’s domain from now on.

COSTAL CREW: TURBO KENEVO

Get To The Chopper

Building trails is backbreaking work, and before you even get to build, you have to get all the tools to the site. Fortunately, the Coastal Crew have found the perfect trail building partner in the Turbo Kenevo. Bonus? When the workhorse has done its job, it pivots to a fun playhorse to shred on.

New Kid On The Block

Riding bikes is a continuous journey of learning—not just skills, but discovering what you’re capable of. Over the next three months, we’re focusing on learning, so if you’re new to bikes or just looking to sharpen your bike skills, this is the place for you.

The New Epic Hardtail

The Wait is Over

No matter how much we love our Epic FSR, it's undeniable that hardtails will always play an extremely important role in XC racing. That's why we put our XC offerings on a diet, went back to the drawing board, and created the lightest damn mountain bike we've ever made—the S-Works Epic Hardtail.

Worth It

We ride, not because we have to but because of how it makes us feel. While riding, we find independence, forge life-long friendships, rise to meet challenges, and discover who we are and what we are capable of. Find inspirations, and stories of women and their Worth It moments, here.