You know who’s great at getting women riding bikes? Other women. Let’s celebrate those who're taking the lead and sharing the stoke to get more women and girls on bikes. Representation matters, because when we see each other out there, we’re inspired to get out there and ride, too.

Matt Hunter travels to South Africa and meets a trail builder who's carved a mountain bike network to rival the best trails the world over. This episode serves as a reminder of what a connection to homeland means, and how people can express it, through the eyes of local trail builder Hylton Turvey.

Fast—it’s been the Epic’s calling card for more than a decade. And in that time, it's rocketed more World Champions, Olympians, and everyday racers to the podium than any bike in its class. Racing between the tape, however, isn’t the only way to worship at the altar of speed. Long, fast rides, marathon races over technical terrain—consider these the Epic EVO’s domain from now on.

Building trails is backbreaking work, and before you even get to build, you have to get all the tools to the site. Fortunately, the Coastal Crew have found the perfect trail building partner in the Turbo Kenevo. Bonus? When the workhorse has done its job, it pivots to a fun playhorse to shred on.

Riding bikes is a continuous journey of learning—not just skills, but discovering what you’re capable of. Over the next three months, we’re focusing on learning, so if you’re new to bikes or just looking to sharpen your bike skills, this is the place for you.

We ride, not because we have to but because of how it makes us feel. While riding, we find independence, forge life-long friendships, rise to meet challenges, and discover who we are and what we are capable of. Find inspirations, and stories of women and their Worth It moments, here.

You raise our standards, our expectations, our hopes, and our spirits. From you, we learn to raise hell, the bar, and our voices. We are the artists and builders, the dreamers and realists, the seekers and champions—the very people we become—because of you. You may not feel heroic, but we think you’re super, Mom.

It’s a stunningly beautiful film that digs into the very core of riders and why they love this wild ride of a sport—and it does it by showing, not telling. Following its critically acclaimed premiere to packed crowds at Crankworx this August, MOTIVE will be available for purchase on iTunes late fall of 2017. In the meantime, soak in the stories and teasers that’ll build the stoke for release day higher than a jump built by the Coastal Crew guys.