Countless tunnel hours. Numerous iterations. One goal: Make the fastest road helmet in the world faster and cooler. We wouldn't be here if we didn't do it.
What makes the perfect cycling show? Is it exceptional power transfer? Superior comfort? Undeniable style? The simple answer is "yes" to all of the above. With the S-Works 7, you get a shoe with no compromises.
Pure Cyclocross Race
The All-New CruX
Fun. Crazy. Sufferfest. No matter how you describe ‘cross, there’s no denying that it’s a good time and a precursor to the long winter to come. And this season, we're giving you two thumbs up to go ahead, drift that sand pit, and take that beer hand-up—just make sure you're doing it on the all-new CruX.
The Name Game
A bike is just a bike—or is it? For some of us, our bikes take on their own personalities and allow us to fly, becoming part of our lives. It’s only right that we would give them a name, isn’t it? This is one small story of a girl and her Tarmac—a true partner in her bike-life adventures.
Worth It: Will Do
The Power to Ride Bigger Trails
When we launched the Turbo Levo, one of the first things we heard was, “That’s cool, but do you have one with more travel?” The answer is yes. Yes, we do. It's called the Turbo Kenevo.
It's You, Only Faster
Sure, going fast is fun, but being comfortable and looking stylish are equally important attributes. If only all of this were possible on a bike, let alone one bike. Lucky for you, the Turbo Como is the first of its kind—a fully integrated e-bike that has the style and range to get you where you need to go quickly, comfortably, and with class.
It’s a stunningly beautiful film that digs into the very core of riders and why they love this wild ride of a sport—and it does it by showing, not telling. Following its critically acclaimed premiere to packed crowds at Crankworx this August, MOTIVE is now available for purchase on iTunes.
Nothing is Lighter, Faster, and Better Handling
Real Fit. Real Fast.
The Sirrus has long been a fan favorite, and this year, we're taking it to a whole new level, for both women and men. That's because we gave it a whole new geometry, an even lighter frame, and yes, our coveted Future Shock that's found on some of our highest performance road bikes.