Information You Provide To Us: We, or our service providers (acting on our behalf), collect “Personal Information” (which is information that, on its own or when combined with other information, can be used to identify you) that you provide to us, such as your first and last name, gender, image, email address, telephone number(s), postal address, post code, billing address, age, birth date, profile, location information, activity and performance information, avatar, weight, height, e-bike-specific information, emergency contact details, and when necessary, credit card information.
We collect information from you when you:
Information Collected Automatically: Whenever you visit or interact with the Services, we, as well as our third-party service providers, use a variety of technologies that automatically or passively collect information about how you access and use the Services (“Usage Information”). Usage Information includes:
We also automatically collect certain other information, including:
https://www.specialized.com/eu-cookie. To learn how to reduce the number of cookies you receive, or delete cookies that have already been installed in your browser’s cookie folder, please refer to your browser’s help menu or other instructions related to your browser. You can also learn more about cookies by visiting
https://ico.org.uk/for-the-public/online/cookies, which includes additional useful information on cookies and how to block cookies using different types of browsers.
Google Analytics: We use a tool called “Google Analytics” to collect information about your internet use. For example, how often you visit our site, the pages you visit, and what other Sites you may have visited prior to coming to our site. We use Google Analytics to gain insights into how our services are used and to help us improve our products and services. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. To opt-out of Google Analytics, please use Google’s opt-out tool:
Do Not Track: Currently the Service is not designed to respond to “Do Not Track” signals sent from your browser.
We use the information we collect about you to provide you with products and services, to improve your experience, and to enforce our rights.
We use the Personal Information we collect about and from you:
If you have purchased products and services from us, we may also send you marketing communications about similar products and services.
We share your information with our affiliates and service providers. We will also share your information if we reorganize our business. We will share Personal Information as necessary to enforce our legal rights or meet our legal obligations.
We share your Personal Information with third parties in the following circumstances:
We link to sites operated by other parties, but we are not responsible for their privacy practices. If you link your Specialized account with your account on another site or service, we will have access to information you have shared with that third party.
You may choose to link your Specialized account with your accounts with third-party services, such as Strava or Facebook. If you do this, Specialized has access to information that you have agreed to make available with the third party, such as profile information and account preferences. You can control the information received by Specialized via the privacy settings in the third party account.
We do not knowingly collect Personal Information from children.
The Services are not designed for or directed at children. As such, we do not knowingly process Personal Information about children under 16 years of age.
Specialized is a global company with headquarters in the United States. Your Personal Information will be transferred to our United States headquarters. We take measures to protect privacy when data is transferred.
Specialized has its headquarters in the United States of America. Information we collect from you will be processed in the United States. The laws of the United States may not protect the privacy of your information at the same level as provided by the laws of your country. In an effort to safeguard individual privacy, Specialized enters into agreements using standard contract clauses, approved by the European Commission, with our service providers and Affiliates that transfer Personal Information to the United States. You will not lose any rights or choices you have about the use of your Personal Information when it is transferred to the United States.
We keep your information for as long as you have an account with or are otherwise an active customer of Specialized. Once you delete your account or no longer use our products and Services, we will only keep your information as needed to fulfil our legal obligations, resolve disputes, enforce our agreements, or take other actions permitted by law.
We will generally store information associated with your account until it is no longer necessary to provide the Services, until you ask us to delete it, or until your account is deleted, whichever comes first; but there are some exceptions to this general rule. We will retain information from deleted accounts to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, process warranty claims, distribute important product information (such as recall information), enforce our agreements, and take other actions permitted by law.
You can request deletion of your Personal Information at any time by contacting our Data Privacy Specialist using the contact details set out below.
We use technical and organizational security measures to protect your information, but we cannot guarantee they will be 100% effective.
We use a variety of current technologies and processes and maintain physical, technical and administrative safeguards for the protection of our customer data. We maintain a private database on our servers for the storage of all information collected through our Services. It is our practice to use encryption whenever we receive or transmit sensitive data. We use encryption technology to ensure the secure transmission of any personal information you provide while using our Services. All transactions completed through our Services are conducted using 2048-bit Secure Sockets Layer (SSL) encryption. We will take reasonable measures which we believe are appropriate to protect your information from loss, misuse, alteration or destruction, and, where possible, will ask that any third parties to whom we may transfer your information take comparable steps to protect that security. Although we will use all reasonable efforts to safeguard the confidentiality of your Personal Information, we cannot guarantee that your information will always be secure.
Email is not a secure form of communication. Please do not send us your credit card number, social security number or other Personal Information via email.
We provide you with the ability to opt-out of promotional messages and interest-based advertising. If you are in the EEA, you have the right to access the information we have about you, as well as the right to request that we correct it, complete it, erase it, stop using it, or transfer it to you. Submit your request for information here:
You can stop receiving promotional communications from us by following the opt-out instructions provided in any such communication you receive. You can also email
You may view and opt-out of tracking cookies for any company that participates in the Digital Advertising Alliance Consumer Choice program at
If you are in the EU, you have certain rights related to the Personal Information we hold about you:
Access. You have the right to access the Personal Information we hold about you. If you wish to obtain a copy or description of the Personal Information we hold about you, please use our
Subject Access Request Form. If you are unable to use the form, you may send your request to our Data Privacy Specialist (e.g., email or by post) using the contact details set out below. In either case, we may ask you to verify your identity and to provide further details about your request.
Accuracy. We will do our bests to ensure the Personal Information we retain about you is accurate. We may from time to time send you an email update to remind you to tell us about any updates or changes to your Personal Information. You have the right to request that any inaccurate Personal Information is corrected and any incomplete information is completed by contacting our Data Privacy Specialist using the contact details set out below.
Deletion and Processing Restriction Requests. You have the right to request that we delete Personal Information that we hold about you. You also have the right to ask us to stop processing your Personal Information, subject to certain exceptions. If you would like us to erase or stop processing the Personal Information that we hold about you, please contact our Data Privacy Specialist using the contact details set out below.
Portability Requests. You have the right to request that we provide certain parts of your Personal Information to you or transmit it directly to another company that processes Personal Information. If you would like us to transfer your Personal Information, please contact our Data Privacy Specialist using the contact details set out below.
Withdrawing Your Consent to Receive Marketing Messages. You may ask us to stop using your Personal Information for advertising or marketing purposes at any time. If you wish to do this, please follow the removal instructions in any communication you receive, or send us an email to
[email protected] with “UNSUBSCRIBE” in the subject line.
We may change our privacy practices, and we will update this page when we do, so be sure to check it periodically.
Please contact us with questions. If you are dissatisfied with how we use your Personal Information, you can complain to our Data Privacy Specialist or to the data protection authority in your country.
You may contact our Data Privacy Specialist using the following details:
Data Privacy Specialist,
Specialized Bicycle Components, Inc.,
15130 Concord Circle,
Morgan Hill, CA 95037