Specialized Atlanta

Specialized has partnered with the greatest independent bicycle retailers in the country since 1974 and continues to do so - but as brick-and-mortar retail develops, the risks at retail get greater for small businesses - this is true everywhere but especially today, here in Atlanta. While the stakes get higher, there are some risks we can take, ourselves; allowing us to test opportunities and experience first-hand how to better serve our riders and local retailers, and support the growth of the cycling community nationwide.