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Take It Easy

When we all started riding, we did it because it was fun. Shoot, the only rule when we were kids was to be home before the streetlights turned on. But as adults, there are more rules than we care to count—straight on down to what hashtag to use when you post your ride. Well, we say forget that business. The Roll is newly dubbed re-claimer of fun, and hey, we won't tell anyone if you want to get a workout in, either.

Feeling Good in Every Way

Comfort = Fun

When you're comfy, you're happy—pretty sure there's a Bhutanese study somewhere to support that. But it follows commonsense, right? And the Roll is all about that. It puts you in a sublime upright position that simply screams "ride however you want," while every part of the bike that touches your body is tailored for superlative comfort. So cheers to spending more time having fun and to less time wishing you were.