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    For Your Best Day


    Prime cycling apparel enhances the ride experience with product that is refined—every detail considered for performance and elegant style. The product is built inside out for comfort and function that elevates your ride. From the fit to the fabrics to every tiny detail, the Prime Collection is considered, balanced, refined, and timeless.

    "“When designing the Prime Collection, we wanted to craft an elevated, comfortable, and timeless product that would enhance riders’ emotional connection to their rides.”"

    - Thomas Perren, Specialized Apparel Design Lead

    “Cycling is a real opportunity for me to disconnect from reality and escape for a short period of time.”

    - Ed Ma

    Elevated Cycling Apparel

    Discover all the Prime cycling apparel for men and women and gear up for your best day.