No other bike has been as dominant at Paris-Roubaix as the Roubaix. With six wins to date, our Roubaix has used the Hell of the North’s vicious cobbles as the ultimate testing ground for its lineage of revolutionary technology, proving year after year that Smoother is indeed Faster. Here is its story.

We design for the individual, and our philosophy is simple: Don’t make a difference where there isn’t one. When there is, we invest heavily in research and development. We’ll only make male- or female-specific products when there’s data to support the decision and a true performance benefit.

Let’s Work Together

This might be the playlist era, but do you remember getting handed an actual mixtape? There was this rush of excitement and anticipation—a feeling of familiarity stepping into someone else’s brain and loving what you heard? It made it so easy to get lost and inspired by the music. And when our designer, Kayla Clarot, found herself longing for this sense of connection, she bottled-up these emotions into something tangible. We call it the Mixtape Collection—bikes and gear that celebrate what brings us all together.