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    Break the Rules

    Introducing Aethos

    What if we used every ounce of experience we’ve gained serving riders over the past 46 years and built a bike made simply for the love of riding? When we set out on this project, we promised ourselves that we would make a bike that elevated the moments when human and machine become one, when we lose ourselves dancing up a climb or carving through a turn. Well, we did it, and in keeping that promise, we broke every design, ride, and race rule along the way. And we’re not sorry.

    "We Threw Out the Rulebook to Create the Ride of Your Life"

    Meet the Team

    It takes a team of hundreds to deliver a bike like the Aethos, but that team is led by engineers and designers absolutely obsessed with innovation.