WOMEN

We are for riders. All of you. That’s why we cheer just as loudly for women learning how to ride as we do for the ones racing to win. Because of this, we’re constantly inspired to make the best bikes and equipment for you. Whether you’re a mountain biker or road rider, new to the sport or a seasoned pro, let’s share the bike love and ride.

FUN STARTS HERE

A bike gives you freedom to explore—both your world and what you’re capable of. From this page you can find the bike of your dreams plus all the gear and apparel you need to fuel your passion for the ride. Need inspiration? Share in stories of athletes and adventures that’ll get you motivated to get more bike in your life.

DESIGNED FROM THE GROUND UP

BIKES

No matter if it’s shredding a mountain trail or getting in training miles on the road, supplementing your fitness plan or crushing your commute, our bikes are designed and built with your needs and differences in mind.

INNOVATIVE DESIGN
Our goal is simple: find innovative ways to solve real rider’s problems and requirements. We use technology to create solutions that improve efficiency and inspire confidence in the ride.

FIT
Working closely with the Boulder Center for Sports Medicine, we use anthropometric testing to scientifically dial our bikes and equipment. We look at everything, including shoes, apparel, bars, and saddles. This research instills the immediate confidence that comes with a perfect fit and optimal function for riders of any size or skill level.

 

FEEL GOOD, LOOK GOOD

GEAR

Innovation does not stop with bikes. Our helmets, shoes, and saddles are designed and engineered to enhance your ride. From unique features like the ponytail-friendly Hairport® in our helmets, to saddle design that enhances your ride comfort, the combination of increased performance and spot-on styling gives you the confidence and power you crave whenever you head out to ride.

LIZZIE ARMITSTEAD
World Champion

World Champion, Lizzie Armitstead, has pedaled her way to numerous podium placements, wins, and a fair share of British National titles.

READ LIZZIE'S STORY

DRESS THE PART

APPAREL

Your ride style requires the right kind of apparel to complement and enhance your experience. From the trail to the road, our apparel is designed to provide everything you’re looking for, with smart fabrics and tech features matched with modern styles and colors to make sure you’re looking your best on the bike.

COLLECTIONS
We do more than create bikes that women can ride. By looking at the bigger picture, we strive to deliver a cohesive aesthetic that is a perfect visual marriage of rider, bike, and gear. Because when we design things together—apparel, shoes, helmets and more—we know things will look great together.
 

STORIES

INSPIRED TO RIDE

Looking for some motivation to get out and ride? Find stories and inspirational content about and by women that’ll help stoke the motivation fire and show you what’s possible on the bike.

RACE FACES

FOLLOW OUR ATHLETES

We provide support, bikes and equipment to some of the fastest women in the world in mountain, road, and triathlon. Follow and get inspired by World Champions Lizzie Armitstead and Gwen Jorgenson, the S-Racing Mountain team, Boels-Dolmans Women’s team, and more. Learn more about them and follow along as they race this year.