When you support your local bike shop, you're supporting your community. Watch these profiles from previous years that keep us motivated and inspired.

Earl Serafica’s bike shop in Atlanta belongs to riders as much as it does to him. His goal is pretty simple, inspire more people to ride to improve their lives.

Nelson Guiterrez came up in the wheel-to-wheel world of road racing, founding Strictly Bicycles in NYC at just 18 years old.

Brett and Karyn’s e-bike shops in the San Francisco Bay Area are quite literally changing the way the city moves everyday.