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Small Business Saturday

Ride Big, Shop Small

Every rider knows that the local bike shop is the cornerstone of the cycling community, and we all have stories about why our favorite shop feels like home. In honor of Small Business Saturday, we created an ode to our local bike shops here, there, and everywhere.

When you support your local bike shop, you're supporting your community. Watch these profiles from previous years that keep us motivated and inspired.

Earl’s Bike Shop

Earl Serafica’s bike shop in Atlanta belongs to riders as much as it does to him. His goal is pretty simple, inspire more people to ride to improve their lives.

Watch Video

Strictly Bicycles

Nelson Guiterrez came up in the wheel-to-wheel world of road racing, founding Strictly Bicycles in NYC at just 18 years old.

Watch Video

The New Wheel

Brett and Karyn’s e-bike shops in the San Francisco Bay Area are quite literally changing the way the city moves everyday.

Watch Video