Icon

Need it by Dec 24? Order by Dec 16.

Support Center

Find A Store

Icon
Icon

Need it by Dec 24? Order by Dec 16.

The finish line is coming fast. Last Chance Shipping: Order by Dec 16th to deliver by 24th.

Pay at your own pace, starting at 0% APR with Affirm

Get the gear you want today and split your purchase into easy monthly payments--starting at 0% APR. With Affirm, you'll never pay more than you see up front. No hidden fees. No late fees. No surprises. Just flexible financing that works for your lifestyle.

Learn more about Affirm

Store Image
Store Image
Store Image
Store Image
Store Image
Store Image
Store Image
Store Image

Norcal Bike Sport

425 College Ave,Santa Rosa, CA 95401

+1 707 573 0112

Open Today
10:00 AM - 5:00 PM

  • Monday

    10:00 AM – 5:00 PM

  • Tuesday

    10:00 AM – 5:00 PM

  • Wednesday

    10:00 AM – 5:00 PM

  • Thursday

    10:00 AM – 5:00 PM

  • Friday

    10:00 AM – 5:00 PM

  • Saturday

    10:00 AM – 5:00 PM

  • Sunday

    10:00 AM – 3:00 PM

Get DirectionsCall the Store
Connect With Us
Icon
Instagram Icon
@norcalbikesport
Icon
Facebook Icon
/norcalbikesport
Icon
Website Sphere Icon
Visit Store Website
Icon

Shop Specialized Aethos 2

Shop our entire inventory online at Specialized.com and select our store as a pickup location at checkout!

Shop Now

Events at NorCal Bike Sport

See what's happening at NorCal Bike Sport. Learn more about upcoming group rides and events in the Santa Rosa community!

Learn More

Expanded Selection

NorCal Bike Sport is connected to the Incycle Marketplace, where you can shop our products online along with an expanded selection of new bikes, pre-owned bikes, apparel, and gear from bike shops all over the USA.

Shop now – your dream ride awaits!

About the Store

NorCal Bike Sport is Santa Rosa’s premier Specialized dealer, located on College Avenue just east of Highway 101. Serving Sonoma County and minutes from downtown Santa Rosa and Annadel State Park, we’re your go-to shop for expert bike service and repair, precision suspension tuning, E-Bike diagnostics and maintenance, and fully custom bike builds tailored to your ride style.

Whether you're a road warrior, trail shredder, or weekend cruiser, our team of passionate cyclists and seasoned industry veterans is dedicated to helping you find the perfect bike and gear. Stop by and experience top-tier service in the cycling hub of Northern California.

Need Help?

We have a customer support team of experts standing by to answer your questions. Click here to fill out our support form.

Contact Rider Care