Norcal Bike Sport

425 College Ave,Santa Rosa, CA 95401

+1 707 573 0112

Open Today
10:00 AM - 3:00 PM

Monday
10:00 AM – 5:00 PM
Tuesday
10:00 AM – 5:00 PM
Wednesday
10:00 AM – 5:00 PM
Thursday
10:00 AM – 5:00 PM
Friday
10:00 AM – 5:00 PM
Saturday
10:00 AM – 5:00 PM
Sunday
10:00 AM – 3:00 PM

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Connect With Us

@norcalbikesport

/norcalbikesport

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Shop Specialized Aethos 2

Explore the full assortment and shop the product page for what's available at your Specialized Retailer.

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Events at NorCal Bike Sport

Ready to join in on group rides, workshops & clinics, and demo events? Connect with a community that keeps you rolling.

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Expanded Selection

We are connected to the Incycle Marketplace, where you can shop our products online along with an expanded selection of new bikes, pre-owned bikes, apparel, and gear from bike shops all over the USA.

Shop Now - your dream ride awaits!

About the Store

NorCal Bike Sport is Santa Rosa’s premier Specialized dealer, located on College Avenue just east of Highway 101. Serving Sonoma County and minutes from downtown Santa Rosa and Annadel State Park, we’re your go-to shop for expert bike service and repair, precision suspension tuning, E-Bike diagnostics and maintenance, and fully custom bike builds tailored to your ride style.

Whether you're a road warrior, trail shredder, or weekend cruiser, our team of passionate cyclists and seasoned industry veterans is dedicated to helping you find the perfect bike and gear. Stop by and experience top-tier service in the cycling hub of Northern California.