Cognition Cyclery

Our Active Expert stores offer a broad range of bikes, plus expert advice and stellar service for fitness, commuting, and fun.

Whatever you’re into, get more into it with the Specialized Globe Haul. It’s down for the ride. With a grip of mounting opportunities you can bring the kids, a kayak, and stop on the way home for groceries. Don’t sweat it getting dark on you either. Integrated front and rear lights will have you dialed from dawn patrol to golden hour.

Equipped with top gear and expert support, these stores prepare you for any gravel journey. Get ready to explore new paths.

Gear up with the best, guided by trail-savvy pros. Your mountain biking adventure starts here.

The Retül Bike Fit uses cutting-edge digital motion-capture technology to promote maximum comfort, performance and injury prevention on the bike.

Discover premium road bikes, expert advice, and top-tier service to help you conquer every ride, from alpine passes to local KOMs.

Hand-built, high-performance carbon fiber road, XC and triathlon wheelsets designed to be true to your ride.

S-Works products represent the absolute pinnacle of innovation—engineered with the world’s best technology, materials and manufacturing quality.

Turbo e-bikes combine speed and style through innovative pedal-assist motors, infinite ride tuning, and smart connectivity. It’s you, only faster.