No other bike has been as dominant at Paris-Roubaix as the Roubaix. With six wins to date, our Roubaix has used the Hell of the North’s vicious cobbles as the ultimate testing ground for its lineage of revolutionary technology, proving year after year that Smoother is indeed Faster. Here is its story.

Chasing Rainbows

Let’s Work Together

This might be the playlist era, but do you remember getting handed an actual mixtape? There was this rush of excitement and anticipation—a feeling of familiarity stepping into someone else’s brain and loving what you heard? It made it so easy to get lost and inspired by the music. And when our designer, Kayla Clarot, found herself longing for this sense of connection, she bottled-up these emotions into something tangible. We call it the Mixtape Collection—bikes and gear that celebrate what brings us all together.

THE SPEED OF LIGHT

Lightness is more than just lightweight. It’s when agility’s met with power. It’s when simply looking at your shoes, of all things, motivates you to ride.

You call that a collection? This is a collection.

You’ve come to the end of the road...phew! We promise the scroll’s over, and if you’re ready to daydream about Australian sunsets, warm weather, and sandy beaches, dig into this collection. Even on the nastiest training days, your brain will be riding through warmer times.

Red Hook Crit Collection

You saw it at the Red Hook Crit: Brooklyn and London Nocturne, and now, it’s finally here—the 2018 Red Hook Crit Collection. Collaboratively designed with contemporary artist Michael Reader, this collection brings bright colors and design elements that can't be mistaken out on the road. Move fast…this collection always goes as fast as a crit.