Countless tunnel hours. Numerous iterations. One goal: Make the fastest road helmet in the world faster and cooler. We wouldn't be here if we didn't do it.
What makes the perfect cycling show? Is it exceptional power transfer? Superior comfort? Undeniable style? The simple answer is "yes" to all of the above. With the S-Works 7, you get a shoe with no compromises.
The Power to Ride More Trails
Turbo Levo FSR Carbon
We often forget the true spirit of why we ride—to enjoy ourselves. But what do you do when those ear-to-ear grins slowly fade as you fall into the habit of riding the same routes, day in and day out? You grab a Turbo Levo FSR Carbon and experience the smile-inspiring power to ride more trails.
Your New Best Riding Partner
The Sirrus has long been a fan favorite, and this year, we're taking it to a whole new level, for both women and men. That's because we gave it a whole new geometry, an even lighter frame that is covered in reflective elements to ensure your best riding partner yet is safe at all times.
The Name Game
Nature vs. Nurture
Set to premiere during Crankworx Whistler, MOTIVE is a film that delves into the minds of those who stamp their own distinctive style on mountain biking. What puts the fire in the belly of these riders and drives them to ride the way they do? Leading up to the premiere, each installment featured here gives fans a glimpse of what's, and who’s, to come.
King of the Mountain
You've waited long enough, but the all-new 2017 Enduro is finally here. We've torn up the rulebook and pulled out all the stops for this one, so nerd-out, take a test ride, and find out why the Enduro is the King of the Mountain.
Whoosh: Wheels of Speed
Red Hook Crit
This year, we'll be working with Manual for Speed to cover the RHC phenomena with a project we're calling "Wheels of Speed" or WHOOSH for short. We have a bigger team than last year, and yes Aldo is returning, a fresh line of customized bikes, and a deeper level of coverage than even we hoped for. Brace yourself, it's going to be a fast season.
The Power to Ride Bigger Trails
Calling all Race Fans
This is the place. This is where you'll find the latest road racing news, editorial, behind-the-scenes coverage, videos—every conceivable gram of content from our profession racing teams, Boels-Dolmans, Quick-Step–Floors, Bora-Hansgrohe, and Axeon Hagens Berman. We'll be updating this page throughout the 2017 season, so come back and come often. Happy racing.