Since 1974, we’ve had one goal: Innovate and inspire to improve riders’ lives.
Innovate or Die. Three words behind every design decision we make.
Bikes are part of a greater culture with tremendous stories. This is where you’ll find them.
We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.
Helping riders make data-driven decisions to improve the ride.
Outride provides evidence-based cycling interventions to improve social, emotional, and cognitive health.
Grippiest tyre for gnarly trails.
Grippy, durable all-condition tyre.
Confident, gummy tire for hard-pack and soft trails.
Versatile all-rounder for XC to light Trail.
Gravity-focused tyre for steep, wet trails.
Top choice for park riding and downhill days.
