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    Specialized x Vitality

    Browse our range, and find your dream bike today with exclusive discounts available through your Vitality membership. Plus, log your rides and earn Vitality points every time you ride!

    Cycling offers a fantastic way to get all the fresh air and exercise you could ever need. That’s why the World Health Organization recommends that people who need to move around to work or meet essential daily needs should ride a bicycle. We couldn’t agree more, which is why, through our partnership with Vitality, you can access exclusive offers through your health plan.


    New Bike Day Is Here!

    Get 25% off bikes, and 15% off electric bikes exclusively at specialized.com with your Vitality health plan (minimum requirements apply). Plus get kitted out with all your riding essentials with 25% off equipment and apparel when purchased with a new bike.

    *Offer excludes items that are already on sale and the following models; S-Works bikes, Roubaix, Tarmac, Turbo Levo carbon, Stumpjumper, Turbo Tero.


    It's You, Only Faster

    Whether you're looking to take the edge off your commute, or you want to ride longer distances, electric bikes can open up your cycling experience. Browse our range of Turbo Electric Bikes today and save 15%* with your Vitality membership.

    *T&Cs and exclusions apply.

    Don't Forget The Essentials

    Get 25% off apparel and equipment when purchased with your new bike, or save 15% when purchased at a later date with your Vitality discount.