Fun. Crazy. Sufferfest. No matter how you describe ‘cross, there’s no denying that it’s a good time and a precursor to the long winter to come. And this season, we're giving you two thumbs up to go ahead, drift that sand pit, and take that beer hand-up—just make sure you're doing it on the all-new CruX.
A bike is just a bike—or is it? For some of us, our bikes take on their own personalities and allow us to fly, becoming part of our lives. It’s only right that we would give them a name, isn’t it? This is one small story of a girl and her Tarmac—a true partner in her bike-life adventures.
When we launched the Turbo Levo, one of the first things we heard was, “That’s cool, but do you have one with more travel?” The answer is yes. Yes, we do. It's called the Turbo Kenevo.
It’s a stunningly beautiful film that digs into the very core of riders and why they love this wild ride of a sport—and it does it by showing, not telling. Following its critically acclaimed premiere to packed crowds at Crankworx this August, MOTIVE is now available for purchase on iTunes.
The Sirrus has long been a fan favourite, and this year, we're taking it to a whole new level, for both women and men. That's because we gave it a whole new geometry, an even lighter frame, and yes, our coveted Future Shock that's found on some of our highest performance road bikes.
Sure, going fast is fun, but being comfortable and looking stylish are equally important attributes. If only all of this were possible on a bike, let alone one bike. Lucky for you, the Turbo Como is the first of its kind—a fully integrated e-bike that has the style and range to get you where you need to go quickly, comfortably, and with class.
This year, we'll be working with Manual for Speed to cover the RHC phenomena with a project we're calling "Wheels of Speed" or WHOOSH for short. We have a bigger team than last year, and yes Aldo is returning, a fresh line of customized bikes, and a deeper level of coverage than even we hoped for. Brace yourself, it's going to be a fast season.
We could’ve merely added one new piece of technology to the Epic and called it a day, but we adhere to the old “the whole is greater than the sum of its parts” idea. So, instead, we threw everything we had at the all-new Epic, and made it the fastest XC bike you’ve ever ridden.