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    Intro
    1970s
    1980s
    1990s
    2000s
    2010s
    2020s
    The Next 50
    Intro1970s1980s1990s2000s2010s2020sThe Next 50
    1974 - 2024

    A 50-Year Tradition of Innovation

    Specialized Looks to the Next 50 Years

    Looking back so we can Pedal the Planet Forward together.

    1970s

    The Birth of the Brand

    1974

    Mike Goes For a Ride, Returns with a Business

    Specialized is Born

    In 1974, Mike sold his VW bus to ride through Europe. During the ride, he seized the opportunity to import hard-to-get parts into the USA. The rest is history.

    “In the beginning I made a conscious decision to focus on the Rider’s need for technically advanced products that provide a performance benefit.”
    - Mike Sinyard
    1976

    “The Most Important Square Inch on the Bicycle”

    The Specialized Touring Tire

    After two years of R&D, the Specialized Touring Tire was born—the brand’s first product and the first-ever high-performance clincher.

    Your Ride Depends On This

    The legacy of that first Specialized Touring Tire is powerful, with World Championships, gold medals, and countless other victories.

    1980s

    Bringing Bikes to the World

    1980

    Allez Means Go

    The First Bicycles

    Mike worked with custom builder Tim Neenan to develop Specialized’s first bikes, Sequoia and Allez—innovative, high-performance steel frames made in Japan.

    An Icon on the Road

    Allez Innovation

    From a pinnacle race bike in the ’80s to the young new riders it brings into the sport today, Allez has continued to push the boundaries of alloy.

    1981

    It's a Whole New Sport

    Stumpjumper Debuts

    Before the Stumpjumper, mountain biking was an inaccessible fringe. Mike believed that people around the world would love riding off-road. He was right.

    1988

    Doing the Right Thing

    IMBA Launches

    When trail closures spiked, Specialized wrote the first check that birthed IMBA—protecting trail access for riders ever since.

    1990s

    Mountain Bikes Come of Age, Road, & Body Geometry

    1990

    Specialized Wins First MTB World Championship

    Overend Pilots Stumpjumper Epic to Victory

    Ned Overend and Thomas Frischknecht’s legendary battle at the first UCI XC Worlds saw Ned prevail on his carbon-tubed, ti-lugged Stumpjumer Epic Ultimate.

    Evolution of the Fastest

    Since Ned’s first Worlds win, the Specialized Epic has reigned supreme on the XC circuit. Relentless innovation has led to the all-new Epic 8—evolution of the fastest.

    1991

    Protection Meets Performance

    Specialized Helmets

    From the first Airforce, to today’s Evade or Gambit, no helmet is better ventilated, lighter weight, or more aerodynamic.

    Too Fast For The UCI

    S-Works TT 5

    Developed with Remco Evenepoel, the world’s fastest time trial rider, the TT 5 debuted in 2022 as the fastest helmet ever created. It was so fast that the UCI banned it in 2024.

    1992

    The Relentless Pursuit of Performance Beyond Reason

    S-Works Debuts

    Inspired by motocross “works” motorcycles and committed to creating the ultimate performance advantage for our elite racers, S-Works was born.

    Made in Racing

    S-Works has enabled more top riders to win more big races than any other brand. We make the same products available to every rider. That’s Made in Racing.

    1993

    Yeah, it Works!

    Full Suspension Leaders

    After Debuting FSR, media and riders quickly heralded Specialized as the leaders in full suspension. ‘Specialized Science Club’ is still leading suspension innovation today.

    Specialized Science Club for the Win

    Evidence-Based Full Suspension Performance

    Our Ride Dynamics team holistically develops full-suspension bikes for an unparalleled ride. The result? Countless wins and backcountry peak experiences.

    Specialized Science Club for the Win

    Evidence-Based Full Suspension Performance

    Our Ride Dynamics team holistically develops full-suspension bikes for an unparalleled ride. The result? Countless wins and backcountry peak experiences.

    Specialized Science Club for the Win

    Evidence-Based Full Suspension Performance

    Our Ride Dynamics team holistically develops full-suspension bikes for an unparalleled ride. The result? Countless wins and backcountry peak experiences.

    Specialized Science Club for the Win

    Evidence-Based Full Suspension Performance

    Our Ride Dynamics team holistically develops full-suspension bikes for an unparalleled ride. The result? Countless wins and backcountry peak experiences.

    Specialized Science Club for the Win

    Evidence-Based Full Suspension Performance

    Our Ride Dynamics team holistically develops full-suspension bikes for an unparalleled ride. The result? Countless wins and backcountry peak experiences.

    1997

    Ergonomically Designed, Scientifically Proven

    Body Geometry

    When the world learned that riding could make cyclists impotent, we created the Body Geometry saddle – the first saddle proven to protect blood flow and nerves.

    Identify a Problem, Solve it with Design, Prove It with Science.

    Since ’97, we’ve been applying the Body Geometry methodology to solve rider problems anywhere you and your bike become one—shoes, saddles, bars.

    2000s

    Coming of Age as a Leader in Road

    2000

    Innovate or Die

    Racing to Win in Europe

    In 2000, our road bikes just weren’t good enough, so we went to Europe to join the pro peloton and learn from the best. This is innovate or die in action.

    Earning Rainbows

    We learned fast, winning our first Elite World Championship in 2002. We’ve now won it 15 times, a record unmatched in the modern era.

    Earning Rainbows

    We learned fast, winning our first Elite World Championship in 2002. We’ve now won it 15 times, a record unmatched in the modern era.

    Earning Rainbows

    We learned fast, winning our first Elite World Championship in 2002. We’ve now won it 15 times, a record unmatched in the modern era.

    Earning Rainbows

    We learned fast, winning our first Elite World Championship in 2002. We’ve now won it 15 times, a record unmatched in the modern era.

    2003

    One Bike to Rule Them All

    The Tarmac is Born

    An icon was born in 2003 when the first Tarmac hit the road—the S-Works Tarmac E5. Today, the Tarmac SL8 is undisputedly the fastest race bike in the world.

    2004

    Smoother is Faster

    First Roubaix

    As bikes got stiffer and racier, Specialized saw the need for a new kind of bike - the Specialized Roubaix - proving that high ergonomics meant high performance.

    Future Shock

    Our pursuit of “smoother is faster” has led to ground-breaking innovations like the Future Shock, and seven wins at the legendary Paris Roubaix.

    2009

    Strong Body, Strong Mind, Strong Character

    Founding Partner NICA

    Because of NICA, high schools across the USA now have mountain bike teams. Specialized wrote the first check that led to NICA’s formation.

    NICA Alum to Worlds Podium

    NICA has produced countless passionate riders and several UCI World Cup Winners and World Champs, including Christopher Blevins, Haley Batten, and Kate Courtney.

    2010s

    Setting the Stage for the Future of Cycling

    2010

    A Victory Ten Years in the Making

    First Tour de France Victory

    In 2000, Specialized committed to making the best road bikes in the world and winning the Tour de France. In 2010, it happened on a Tarmac.

    2011

    50 Years of Blowing Away Barriers

    Aero is Everything

    We’ve been fighting aerodynamic resistance for almost 50 years, and in 2011, we changed the direction of road cycling forever with the very first Venge.

    The Win Tunnel

    We built our own Win Tunnel in 2013 to make our riders, bikes, and equipment faster and more efficient than ever. It’s our laboratory for fast.

    2012

    Its You, Only Faster

    Turbo Launches

    When we electrified the bicycle, we called it Turbo, and it was the most powerful, super-naturally smooth, and decidedly high-performance bike on the planet.

    The Future Is Now, and It’s Electric

    Media and riders have lauded the Turbo electric bike as best in class. With models for trail, road, transportation, and gravel, there’s a Turbo electric bike to elevate every ride.

    2014

    Helping Humans Thrive by Bike

    Outride Founded

    Mike Sinyard, self-diagnosed with ADHD, found solace in cycling. He started Outride in 2014 to bring cycling's social, emotional, and cognitive benefits to everyone.

    Riding For Focus

    Outride's Riding for Focus program promotes youth well-being through school cycling. It's partnered with 300+ schools, impacting 50,000+ young people every year.

    Raising Awareness

    Outride's pioneering research proves cycling's neurological benefits for young people in the face of a growing mental health crisis. Outride’s next chapter will be expanding its research to understand the power of cycling to reduce the risk of dementia and Alzheimer’s in aging individuals, and sharing its research and methods worldwide to inspire more people to improve their lives, no matter their age, through the power of pedaling.

    2015

    Beyond Gender

    Women of Specialized

    From Team Stumpjumper riders like Sara Ballantyne to Tour de France and Worlds winners Demi Vollering and Lotte Kopecky, women on Specialized have led the way.

    2019

    Cycling’s Global Superstar

    Peter Sagan: 3 World Championships and Seven Green Jerseys

    Beyond the incredible victories, Peter Sagan brings an infectious irreverence and personality to cycling that makes him cycling’s ambassador to the world.

    2020s

    Innovate or Die

    The Kids are Alright

    Creating the Next Generation

    Over 50 years, we’ve had the great fortune to partner with iconic riders. Today, a new generation is ready to take up the mantle of inspiring the next.

    2024 - 2074

    The Bike Saves the World

    Pedal the Planet Forward

    There is no problem the bicycle can not solve—mental health, physical well-being, sustainability. That’s why we’re committed to getting 1 million bikes back on the road by the end of 2025 through our ‘Reduce, Reuse, ReSpecialized’ initiative launching August, 2024.

    We don’t care what kind of bike you ride—just ride.

    It Took Us 50 Years to Get Ready for This Moment.

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