Innovate or Die. Three words behind every design decision we make.
Bikes are part of a greater culture with tremendous stories. This is where you’ll find them.
Trail builders are the unsung heroes of mountain biking. We are changing that. Specialized Soil Searching is a movement to recognise, celebrate, and support the trail builders who help shape our sport and our stoke.
We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.
Helping riders make data-driven decisions to improve the ride.
Outride provides evidence-based cycling interventions to improve social, emotional, and cognitive health.
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24/07/2025
When Mischa Bredewold raised her arms in victory at one of the Netherlands’ most prestigious home races thi...
Athletes & Pro Cycling,
Road
Lorena Wiebes is, without question, the dominant sprinting force in the women’s peloton.
Juliette Labous began her cycling journey in the junior ranks, quickly rising through the field by claiming...
Évita Muzic’s passion for cycling was sparked early. She began racing at just five years old with the Guido...
A true history maker within our ranks, Kim is the first Mauritian rider to compete in the UCI Women’s World...
Lotte Kopecky is one of the most powerful and versatile riders in the peloton, with a glittering list of ac...
Anna’s breakthrough came in 2015 when she won the Giro d'Italia Femminile, signaling the start of her rise ...
It All Starts with Dreaming. For Demi, these words are more than a mantra—they’re a way of life.
17/07/2025
Find the right bike helmet with our expert guide. Learn how to choose a bike helmet based on fit, protectio...
Cycling Gear,
How-To Articles
Discover how to choose the best cycling shoes for road, mountain, or gravel riding. Explore our expert guid...
How-To Articles,
Cycling Gear
Discover how to choose the best bike saddle for road, mountain, or gravel riding. Learn about saddle fit, B...
11/07/2025
Learn how to climb like a pro with expert cycling tips, training advice, and gear picks by Remco, Demi for ...
Tips & Advice,