When the elements are against us and daylight dwindles, the thought of early rises and wintery rides are even harder to overcome. Many riders make the choice; in or out? To brave the elements or leave it all on the trainer. Regardless we ride because we love it and we can't help but GRIN.

We’re here to ensure that you love riding a bike from the depths of winter to the height of summer. Our bikes, apparel and equipment are designed to perform, all you have to do is ride.
So get out solo, get out with friends and just GRIN & BEAR IT