& BEAR IT
When the elements are against us and daylight dwindles, the thought of early rises and wintery rides are even harder to overcome. Many riders make the choice; in or out? To brave the elements or leave it all on the trainer. Regardless we ride because we love it and we can't help but GRIN.
We’re here to ensure that you love riding a bike from the depths of winter to the height of summer. Our bikes, apparel and equipment are designed to perform, all you have to do is ride.
So get out solo, get out with friends and just GRIN
& BEAR IT
Stretchy neoprene and taped seams keep feet dry and comfortable mile after mile.
Our most puncture-resistant tyre available offers excellent all-weather traction.
Block the Chill
Keep your hands warm and protected with our lightweight insulation and softshell fabric.
Our most breathable road cycling shoe is perfect when training indoors.
We're redefining comfort and performance with our Mirror technology to take body geometry into the future.
Designed by air
The most aerodynamic road helmet in the peleton now breathes even better.
Light the way
Designed with an optimal beam pattern and a wide variety of mounting options.
A bright rear light is key for riders who spend hours on the road in bright ambient light and the dark.
Endless options! Featuring the ability to switch between red and white modes with ease.