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    There's No Place Like Home

    Home is the one place you can feel comfortable in your own skin. You can be yourself, invite people in, or close the door to the world. To be "at home" on the Ruby is to shut out the negative, to truly relax into who you are. If that's someone who's into the harshest of roads? Relish in them. Or if you want the smoothest ride in the world? Welcome home.

    The Future is Shocking

    Ruby now features our very own Future Shock that gives you a variety of tune options to best fit your local roads, so your ride gets more comfort, control, and efficiency—no matter how rough things get.

    Endurance Geometry

    It proves that comfort doesn't have to come at the expense of performance. You can expect a wide fit range, plenty of vertical compliance, and a ride quality that begs you to push it farther and faster than ever before.

    More Braking Power

    We put our money where our mouth is, which is why you'll only find disc brakes on a Ruby. They provide better power and modulation than rim brakes, and when the conditions get nasty, you'll be glad you have them.

    Introducing the New Ruby and Roubaix

    Smoother Is Faster

    To some, smoothness is merely concept. But for the all-new Ruby, it's the driving force behind every design decision we make.

    Future Shock

    The Future Shock breaks the mold of what we thought was possible in bicycle design. Find out how we did it.