Since 1974, we’ve had one goal: Innovate and inspire to improve riders’ lives.
Innovate or Die. Three words behind every design decision we make.
Bikes are part of a greater culture with tremendous stories. This is where you’ll find them.
We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.
Helping riders make data-driven decisions to improve the ride.
Outride provides evidence-based cycling interventions to improve social, emotional, and cognitive health.
Fastest, most durable tubeless race tyre
Fastest, lightest and most durable road performance clincher tyres.
Top choice for all-road endurance. Fast and tough.
Top choice for all-road endurance. Fast and tough tubed tyre.
Fastest and lightest clincher racing tyres.
Fastest and lightest tubeless racing tyres.
Top touring and commuting tubed tyre.
Strong, reliable, high-mileage tubed tyre.
