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Close fit, seamless design, and soft fabric deliver all-day comfort in every riding position. The all-new Prime Series.
Find Your Fit
We’ve been living by these words since 1974, but in the era of COVID-19 riding has become more important than ever. Riding naturally provides physical distancing and all the exercise you could ever need. That’s why the World Health Organization just recommended that people who need to move around to work or meet essential daily needs should ride a bicycle. We couldn’t agree more.
And did we mention it’s just a heck of a good time? So, take a look at bikes that’ll help you fit riding into your day-to-day routine.