Since 1974, we've had one goal: Innovate and inspire to improve riders' lives.
Innovate or Die. Three words behind every design decision we make.
Bikes are part of a greater culture with tremendous stories. This is where you'll find them.
We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.
The world's most decorated and discerning riders choose Specialized. Find out why.
Helping riders make data-driven decisions to improve the ride.
The Specialized Foundation uses cycling as a tool for children to achieve academic, health, and social success.
We've been making tires for over 40 years, and in that time, we've innovated every step of the way. From the world's fastest tires to its most durable, our road and mountain bike tires provide the perfect interface between you and the road or trail.