Since 1974, we’ve had one goal: Innovate and inspire to improve riders’ lives.
Innovate or Die. Three words behind every design decision we make.
Bikes are part of a greater culture with tremendous stories. This is where you’ll find them.
Trail builders are the unsung heroes of mountain biking. We are changing that. Specialized Soil Searching is a movement to recognise, celebrate, and support the trail builders who help shape our sport and our stoke.
We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.
Helping riders make data-driven decisions to improve the ride.
Outride provides evidence-based cycling interventions to improve social, emotional, and cognitive health.
One Bike To Rule Them All
Where Super Meets Natural
Evolution of the Fastest
Calling it an E-Bike is an Insult