Since 1974, we’ve had one goal: Innovate and inspire to improve riders’ lives.
Innovate or Die. Three words behind every design decision we make.
Bikes are part of a greater culture with tremendous stories. This is where you’ll find them.
We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.
Helping riders make data-driven decisions to improve the ride.
Outride provides evidence-based cycling interventions to improve social, emotional, and cognitive health.
We're constantly getting in new styles, colors, bikes, clothing—you name it. Come here to stay up-to-date with the latest and greatest, and never miss out on what's new.
Red Bull 2025 TdF
101Nm Torque, 666W Power, 840Wh Battery
50Nm Torque, 320W Power, 320Wh Battery
Shimano Dura-Ace Di2
111Nm Torque, 720W Power, 840Wh Battery
Öhlins Coil
Shimano Ultegra Di2
SRAM Rival AXS
90Nm Torque, 565W Power, 700Wh Battery
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