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Creating a Race Bike with No Compromises

Innovate or Die

One of the main tenets of innovation is the ability to identify problems and then use everything within your means to solve for them. Here at Specialized, the ethos “Innovate or Die” permeates nearly everything, so it should go without saying that with every new project, we’re focused on that idea from day one. In fact, it’s often times even before day one…