My Location

Enter your ZIP code so we can provide the most accurate inventory and delivery information.

Use My Location

See Full Map
Set Your Preferred Retailer

Use My Location

See Full Map
My Retailer

None saved

Other Stores Near You

For Your Best Day

Prime

Prime cycling apparel enhances the ride experience with product that is refined—every detail considered for performance and elegant style. The product is built inside out for comfort and function that elevates your ride. From the fit to the fabrics to every tiny detail, the Prime Collection is considered, balanced, refined, and timeless.

"“When designing the Prime Collection, we wanted to craft an elevated, comfortable, and timeless product that would enhance riders’ emotional connection to their rides.”"

- Thomas Perren, Specialized Apparel Designer

“Cycling is a real opportunity for me to disconnect from reality and escape for a short period of time.”

- Ed Ma

Elevated Cycling Apparel

Discover all the Prime cycling apparel for men and women and gear up for your best day.