Since 1974, we've had one goal: Innovate and inspire to improve riders' lives.
Innovate or Die. Three words behind every design decision we make.
Bikes are part of a greater culture with tremendous stories. This is where you'll find them.
We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.
The world's most decorated and discerning riders choose Specialized. Find out why.
Helping riders make data-driven decisions to improve the ride.
The Specialized Foundation uses cycling as a tool for children to achieve academic, health, and social success.
The S-Works badge stands at the pinnacle of the highest performing equipment on earth. That's because your ride matters to us, and we possess the full knowledge that the fastest frame in the world is only that if it's dressed with the most superlative of components. For this reason, we've been obsessively innovating, testing with pro athletes, and investing in new tech since 1974. And with more Grand Tour and World Cup wins than we can count, we can say that the results speak for themselves. So, when you see the S-Works badge on our equipment, you can be certain that it represents the absolute best we know how to make.