Take It Easy

When we all started riding, we did it because it was fun. Shoot, the only rule when we were kids was to be home before the streetlights turned on. But as adults, there are more rules than we care to count—straight on down to what hashtag to use when you post your ride. Well, we say forget that business. The Roll is newly dubbed re-claimer of fun, and hey, we won't tell anyone if you want to get a workout in, either.

Take It Easy

When we all started riding, we did it because it was fun. Shoot, the only rule when we were kids was to be home before the streetlights turned on. But as adults, there are more rules than we care to count—straight on down to what hashtag to use when you post your ride. Well, we say forget that business. The Roll is newly dubbed re-claimer of fun, and hey, we won't tell anyone if you want to get a workout in, either.

Feeling Good in Every Way

Comfort = Fun

When you're comfy, you're happy—pretty sure there's a Bhutanese study somewhere to support that. But it follows commonsense, right? And the Roll is all about that. It puts you in a sublime upright position that simply screams "ride however you want," while every part of the bike that touches your body is tailored for superlative comfort. So cheers to spending more time having fun and to less time wishing you were.

Never Want to Let Go
Body Geometry Grips

If you're a super Type-A rock climber, rough hands might be the sign of a good day. But for the rest of us, that just doesn't sound so great. Don't worry, though, because the Roll has grips that are so nice, you'll never want to let go. Well, you will eventually, but you get the point, right? These things are comfy, and if you're curious, there's heaps of science behind them to make sure of it.

The Roll is down for anything, so the only thing holding it back is your imagination.

Smooth & Buttery

Lobster Roll

Live free and eat lobster, but if you can’t do that, just live free on your Lobster Roll. This delicious morsel channels the breezes of the cape, mixing them with a saucy dash of New England charm. The result? A buttery-smooth ride reminiscent of a relaxing weekend in the Hamptons.

Smooth & Buttery

Lobster Roll

Live free and eat lobster, but if you can’t do that, just live free on your Lobster Roll. This delicious morsel channels the breezes of the cape, mixing them with a saucy dash of New England charm. The result? A buttery-smooth ride reminiscent of a relaxing weekend in the Hamptons.