Fitness is far from just a fad. It's a yearly goal for some and a way of life for others. Regardless of where you land on the spectrum, though, we're firm believers that bikes are the best way to achieve your goals. And whether you're commuting, working out, cruisin' round town, or just getting outside, we have the perfect bike for you.

We get asked all the time what Body Geometry is, and the simply answer is this—You. Body Geometry is about pulling out all the stops to make sure you're comfortable and performing at your best. So you can rest assured that everything bearing the Body Geometry name has been scientifically tested and ergonomically engineered to boost power, increase efficiency, and reduce the chance of injury.

Perfection is all about control. To achieve it, you need to transcend the illusory and play mental premortems with every possible variable. And when it comes to tyre production, it can only be achieved by controlling every step of the manufacturing process. So that's what we did. We made our own factory.

Like the man himself, the Sagan Collection masks complexity and power with a seemingly subtle exterior. Take a closer look, though, and the reality of each piece becomes clear: Its understated aesthetic is hiding the highest performing gear in the world. This is the Sagan Collection.

We ride, not because we have to but because of how it makes us feel. While riding, we find independence, forge life-long relationships, rise to meet challenges, and discover who we are and what we're capable of. Find inspirations, and stories of women and their Worth It moments, here

For many of us, Mum was right there when we first took those hesitant wobbles on our bicycles. Sometimes it was her calm hand on our small backs, guiding us down the driveway

Building trails is backbreaking work, and before you even get to build, you have to get all the tools to the site. Fortunately, the Coastal Crew have found the perfect trail building partner in the Turbo Kenevo. Bonus? When the workhorse has done its job, it pivots to a fun playhorse to shred on.