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Fun. Crazy. Sufferfest. No matter how you describe ‘cross, there’s no denying that it’s a good time and a precursor to the long winter to come. And this season, we're giving you two thumbs up to go ahead, drift that sand pit, and take that beer hand-up—just make sure you're doing it on the all-new CruX.
We often forget the true spirit of why we ride—to enjoy ourselves. But what do you do when those ear-to-ear grins slowly fade as you fall into the habit of riding the same routes, day in and day out? You grab a Turbo Levo FSR Carbon and experience the smile-inspiring power to ride more trails.
The Sirrus has long been a fan favorite, and this year, we're taking it to a whole new level, for both women and men. That's because we gave it a whole new geometry, an even lighter frame that is covered in reflective elements to ensure your best riding partner yet is safe at all times.
When we launched the Turbo Levo, one of the first things we heard was, “That’s cool, but do you have one with more travel?” The answer is yes. Yes, we do. It's called the Turbo Kenevo.
Set to premiere during Crankworx Whistler, MOTIVE is a film that delves into the minds of those who stamp their own distinctive style on mountain biking. What puts the fire in the belly of these riders and drives them to ride the way they do? Leading up to the premiere, each installment featured here gives fans a glimpse of what's, and who’s, to come..
This year, we'll be working with Manual for Speed to cover the RHC phenomena with a project we're calling "Wheels of Speed" or WHOOSH for short. We have a bigger team than last year, and yes Aldo is returning, a fresh line of customized bikes, and a deeper level of coverage than even we hoped for. Brace yourself, it's going to be a fast season.
We all know the poem with the two roads diverging in a wood. That poor sap had to pick just one, but with the new Diverge, you can PR the well-beaten road and then switch gears to exploring one less travelled, all in one glorious afternoon. It took a ton of work, but for you, it's how bike riding was always meant to be.
We could’ve merely added one new piece of technology to the Epic and called it a day, but we adhere to the old “the whole is greater than the sum of its parts” idea. So, instead, we threw everything we had at the all-new Epic, and made it the fastest XC bike you’ve ever ridden.