S-Works Evade

Countless tunnel hours. Numerous iterations. One goal: Make the fastest road helmet in the world faster and cooler. We wouldn't be here if we didn't do it.

S-Works 7

What makes the perfect cycling show? Is it exceptional power transfer? Superior comfort? Undeniable style? The simple answer is "yes" to all of the above. With the S-Works 7, you get a shoe with no compromises.

Pure Cyclocross Race

The All-New CruX

Fun. Crazy. Sufferfest. No matter how you describe ‘cross, there’s no denying that it’s a good time and a precursor to the long winter to come. And this season, we're giving you two thumbs up to go ahead, drift that sand pit, and take that beer hand-up—just make sure you're doing it on the all-new CruX.

The Power to Ride More Trails

Turbo Levo FSR Carbon

We often forget the true spirit of why we ride—to enjoy ourselves. But what do you do when those ear-to-ear grins slowly fade as you fall into the habit of riding the same routes, day in and day out? You grab a Turbo Levo FSR Carbon and experience the smile-inspiring power to ride more trails.

Women's Tarmac

The Name Game

A bike is just a bike—or is it? For some of us, our bikes take on their own personalities and allow us to fly, becoming part of our lives. It’s only right that we would give them a name, isn’t it? This is one small story of a girl and her Tarmac—a true partner in her bike-life adventures.

Your New Best Riding Partner

Sirrus

The Sirrus has long been a fan favorite, and this year, we're taking it to a whole new level, for both women and men. That's because we gave it a whole new geometry, an even lighter frame that is covered in reflective elements to ensure your best riding partner yet is safe at all times.

The Power to Ride Bigger Trails

Turbo Kenevo

When we launched the Turbo Levo, one of the first things we heard was, “That’s cool, but do you have one with more travel?” The answer is yes. Yes, we do. It's called the Turbo Kenevo.

Nature vs. Nurture

Motive

Set to premiere during Crankworx Whistler, MOTIVE is a film that delves into the minds of those who stamp their own distinctive style on mountain biking. What puts the fire in the belly of these riders and drives them to ride the way they do? Leading up to the premiere, each installment featured here gives fans a glimpse of what's, and who’s, to come..

It’s You, Only Faster

Turbo Como

Sure, going fast is fun, but being comfortable and looking stylish are equally important attributes. If only all of this were possible on a bike, let alone one bike. Lucky for you, the Turbo Como is the first of its kind—a fully integrated e-bike that has the style and range to get you where you need to go quickly, comfortably, and with class.

Whoosh: Wheels of Speed

Red Hook Crit

This year, we'll be working with Manual for Speed to cover the RHC phenomena with a project we're calling "Wheels of Speed" or WHOOSH for short. We have a bigger team than last year, and yes Aldo is returning, a fresh line of customized bikes, and a deeper level of coverage than even we hoped for. Brace yourself, it's going to be a fast season.