Built for a Lifetime of Riding
Every bike we make is built to last the test of time, exceeding our riders’ high expectations for safety, performance, and durability. Like a family heirloom, many are passed on through generations of riders. And while we design for decades of use, we know that eventually there is a need to safely and responsibly retire a great bike. Our commitment is to provide a path for everything we sell to eventually be effectively reused or recycled. It will take time to achieve this, but here are some of the things we are working on, and the progress we have made.