Since 1974, we’ve had one goal: Innovate and inspire to improve riders’ lives.
Innovate or Die. Three words behind every design decision we make.
Bikes are part of a greater culture with tremendous stories. This is where you’ll find them.
Trail builders are the unsung heroes of mountain biking. We are changing that. Specialized Soil Searching is a movement to recognise, celebrate, and support the trail builders who help shape our sport and our stoke.
We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.
Helping riders make data-driven decisions to improve the ride.
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2025/07/01
Born to fly—literally. Primož Roglič started as a world-class ski jumper before launching one of the most r...
Athletes & Pro Cycling,
Road
Né pour voler, littéralement. Primož Roglič a débuté comme sauteur à ski de renommée mondiale avant de se l...
Athlètes & ProCyclisme,
Route
Renowned for his climbing prowess, Jai Hindley made history in 2022 as the first Australian to win the Giro ...
When a race winds through their mountains, a sea of orange-clad devotees floods the passes—chanting, cheerin...
We call him “The World’s Fastest Man” with good reason. Olympic champion. World champion. Grand Tour winner...
Tim Merlier is a two-wheeled sprinting powerhouse, a master at threading the needle when it comes to chaoti...
Thankfully for the world of cycling, Florian—affectionately known as Lipo—chose two wheels over two skis, tr...
Por suerte para el mundo del ciclismo, Florian (conocido cariñosamente como Lipo) eligió las dos ruedas en ...
Atletas y Ciclismo Profesional,
Carretera
Tim Merlier es una fuerza imparable sobre dos ruedas. Especialista del esprint, domina como nadie los final...