After two years of R&D, the Specialized Touring Tire was born—the brand’s first product and the first-ever high-performance clincher.

The legacy of that first Specialized Touring Tire is powerful, with World Championships, gold medals, and countless other victories.

Mike worked with custom builder Tim Neenan to develop Specialized’s first bikes, Sequoia and Allez—innovative, high-performance steel frames made in Japan.

When trail closures spiked, Specialized wrote the first check that birthed IMBA—protecting trail access for riders ever since.

Ned Overend and Thomas Frischknecht’s legendary battle at the first UCI XC Worlds saw Ned prevail on his carbon-tubed, ti-lugged Stumpjumer Epic Ultimate.

Since Ned’s first Worlds win, the Specialized Epic has reigned supreme on the XC circuit. Relentless innovation has led to the all-new Epic 8—evolution of the fastest.

From the first Airforce, to today’s Evade or Gambit, no helmet is better ventilated, lighter weight, or more aerodynamic.

Inspired by motocross “works” motorcycles and committed to creating the ultimate performance advantage for our elite racers, S-Works was born.

S-Works has enabled more top riders to win more big races than any other brand. We make the same products available to every rider. That’s Made in Racing.

After Debuting FSR, media and riders quickly heralded Specialized as the leaders in full suspension. ‘Specialized Science Club’ is still leading suspension innovation today.

Since ’97, we’ve been applying the Body Geometry methodology to solve rider problems anywhere you and your bike become one—shoes, saddles, bars.

In 2000, our road bikes just weren’t good enough, so we went to Europe to join the pro peloton and learn from the best. This is innovate or die in action.

Our pursuit of “smoother is faster” has led to ground-breaking innovations like the Future Shock, and seven wins at the legendary Paris Roubaix.

NICA has produced countless passionate riders and several UCI World Cup Winners and World Champs, including Christopher Blevins, Haley Batten, and Kate Courtney.

In 2000, Specialized committed to making the best road bikes in the world and winning the Tour de France. In 2010, it happened on a Tarmac.

We’ve been fighting aerodynamic resistance for almost 50 years, and in 2011, we changed the direction of road cycling forever with the very first Venge.

We built our own Win Tunnel in 2013 to make our riders, bikes, and equipment faster and more efficient than ever. It’s our laboratory for fast.

When we electrified the bicycle, we called it Turbo, and it was the most powerful, super-naturally smooth, and decidedly high-performance bike on the planet.

Media and riders have lauded the Turbo electric bike as best in class. With models for trail, road, transportation, and gravel, there’s a Turbo electric bike to elevate every ride.

Mike Sinyard, self-diagnosed with ADHD, found solace in cycling. He started Outride in 2014 to bring cycling's social, emotional, and cognitive benefits to everyone.

Outride's pioneering research proves cycling's neurological benefits for young people in the face of a growing mental health crisis. Outride’s next chapter will be expanding its research to understand the power of cycling to reduce the risk of dementia and Alzheimer’s in aging individuals, and sharing its research and methods worldwide to inspire more people to improve their lives, no matter their age, through the power of pedaling.

Over 50 years, we’ve had the great fortune to partner with iconic riders. Today, a new generation is ready to take up the mantle of inspiring the next.

There is no problem the bicycle can not solve—mental health, physical well-being, sustainability. That’s why we’re committed to getting 1 million bikes back on the road by the end of 2025 through our ‘Reduce, Reuse, ReSpecialized’ initiative launching October, 2024.

We don’t care what kind of bike you ride—just ride.