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    Dentro de Specialized
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    Beyond Gender

    We design for the individual, and our philosophy is simple: Don’t make a difference where there isn’t one. When there is, we invest heavily in research and development. We’ll only make male- or female-specific products when there’s data to support the decision and a true performance benefit.

    "Our Founding Principle: Focus on the Rider’s Need for Technically Advanced Product that Provides a Performance Benefit."

    The Largest Set of Rider Data Drives Our Decisions


    Our acquisition of Retül led us to question all our assumptions and to amass more data than any other cycling brand. This data is now the source of truth for every product we make, so every rider measurement in the field leads to better products for you. So, rest assured that the Specialized product you invest in was built off of everything we’ve learned from thousands of riders before you.