COLLECTIONS 2022

You can't miss it

COLLECTIONS 2022

You can't miss it

Four-time world champion, Loïc Bruni, doesn’t just win races—he wins them in style. Ever wonder what's on his ingredients list for the track? We’ve prepped a race-day kit with The Buttery Smooth Taste of Speed.
Hungry for more race-day rituals? See how Loïc preps for Fort William.
Race Fuel

There’s a method to the madness. Loïc spent years finding the right ingredients to provide the smoothest line down the track.

Chain Lube

The secret’s out on Loïc. Just add a stick of butter.

Massage Therapy

Loïc's race-day ritual begins with massage therapy, which relaxes the muscles and mind in preparation for the track.

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