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‘every Act of Creation Begins with an Act of Destruction’

Sagan Collection: Deconstructivism

Destruction is the yin to creation’s yang. Victory demands destruction of your rival’s hopes and dreams, but it begins with the destruction of your own limits. No one understands this better than Peter Sagan–cycling’s ultimate deconstructivist. So, we’ve taken the rainbow, a symbol that once defined the 3X World Champ, and smashed it to create a truly new collection.

"“The green and yellow first challenges you, and then you realize, this is badass.”"

Kayla Clarot, Principle Concept Designer

Deconstructing the Rainbow

Sourcing the latest paint technology from the premium automotive sector, these chameleons are born from electroplated metal foil, vaporized by air to create microprisms, each reflecting back light at the density of their own color. It’s these micro particles that create the shift in colors and illusion of movement, the perfect manifestation of deconstructivism.