Countless tunnel hours. Numerous iterations. One goal: Make the fastest road helmet in the world faster and cooler. We wouldn't be here if we didn't do it.
What makes the perfect cycling show? Is it exceptional power transfer? Superior comfort? Undeniable style? The simple answer is "yes" to all of the above. With the S-Works 7, you get a shoe with no compromises.
Worth It: Will Do
What will you achieve in 2018? It's never too late to get started on achieving your goals. Join others and declare a Worth It Will Do-something you intend to achieve on the bike this year-and get on it.
Take the plunge into XC racing with the Chisel.
Chisel - Aluminium perfected
Often times, carbon gets all of the attention, but as our Senior Advanced R&D Engineer, Chuck Teixeira, says, "If you haven't ridden an aluminium bike lately, you haven't ridden an aluminium bike." And with its D'Aluisio Smartweld frame, the Chisel is perfected.
NOTHING IS LIGHTER, FASTER, AND BETTER HANDLING
The Name Game
A bike is just a bike—or is it? For some of us, our bikes take on their own personalities and allow us to fly, becoming part of our lives. It’s only right that we would give them a name, isn’t it? This is one small story of a girl and her Tarmac—a true partner in her bike-life adventures.
Pure Cyclocross Race
The All-New CruX
Fun. Crazy. Sufferfest. No matter how you describe ‘cross, there’s no denying that it’s a good time and a precursor to the long winter to come. And this season, we're giving you two thumbs up to go ahead, drift that sand pit, and take that beer hand-up—just make sure you're doing it on the all-new CruX.