{"storyHtml":"<div class="col-sm-12 col-lg-4 storytile">\n <a href="/ve/es/stories/beyond-gender">\n <div class="storytile__image" style="background-image: url('/medias/BRD-5579-ProductPhilosophy-SLP-Spiff.jpg?context=bWFzdGVyfGltYWdlc3wxNTMyODZ8aW1hZ2UvanBlZ3xpbWFnZXMvaGZmL2hhNC84OTQ0ODI1MDA4MTU4LmpwZ3xiYThlYjI5ZTE4ZGQ5YTI2NTgxM2RkNTQ1YmQ3OTUyYWE5NjMyZjY4OGQyYjY5MDI5MmIyZTZhOWUzYTRlMGE2')"></div>\n <div class="storytile__info">\n <div class="story-body-title">Beyond Gender</div>\n <p>We design for the individual, and our philosophy is simple: Don’t make a difference where there isn’t one. When there is, we invest heavily in research and development. We’ll only make male- or female-specific products when there’s data to support the decision and a true performance benefit.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/ve/es/stories/roubaix-history">\n <div class="storytile__image" style="background-image: url('/medias/ROAD-2553-SL-History-Spiff-660x440.jpg?context=bWFzdGVyfGltYWdlc3w5ODgzNHxpbWFnZS9qcGVnfGltYWdlcy9oYzAvaDJiLzg5NDQ4Nzk3OTYyNTQuanBnfDMyYWU3OTE5M2NmMGMwMjE3NmNiMWNjN2RmYzJiMzQ1MTBkMmQzNzg4NzRiYjc5NmMyNTRkNWIwNzFkZWJhZTA')"></div>\n <div class="storytile__info">\n <div class="story-body-title">History of the Roubaix</div>\n <p>No other bike has been as dominant at Paris-Roubaix as the Roubaix. With six wins to date, our Roubaix has used the Hell of the North’s vicious cobbles as the ultimate testing ground for its lineage of revolutionary technology, proving year after year that Smoother is indeed Faster. Here is its story.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="">\n <div class="storytile__image" style="background-image: url('')"></div>\n <div class="storytile__info">\n <div class="story-body-title">Embajadora Costa Rica Rangith Solano</div>\n <p><p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/ve/es/stories/ruby-isaac">\n <div class="storytile__image" style="background-image: url('/medias/IMG-9115.jpg?context=bWFzdGVyfGltYWdlc3wyNjYwNzV8aW1hZ2UvanBlZ3xpbWFnZXMvaGY5L2gxYy84ODU1OTk4NjkzNDA2LmpwZ3xiYmViYzUwNWUzOGJjYTVhMWI2MTNmMzFmY2YxMjFlMWI2ZDIyNzUxM2YyNjg5MjY0ZWMxNWVhZjdjYWY4ODFm')"></div>\n <div class="storytile__info">\n <div class="story-body-title">Littlest Ambassador</div>\n <p>Ruby Isaac won't back down—she's got dreams to chase and energy to burn. Gutsy and fierce, she's determined to go as fast as she possibly can on two wheels, ride her way to the Olympics, and inspire other kids to get into cycling along the way. Dream big, Ruby—you've got this.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-8 featured-story"> <div class="c-hero headline-desc-cta banner">\n <div class="c-hero__item">\n <div class="c-hero__image" style="background-image: url('/medias/tarmac-lander-header.jpg?context=bWFzdGVyfHJvb3R8Nzc3MzMzfGltYWdlL2pwZWd8aDc1L2hlNC84ODAxMzk3MTc4Mzk4LmpwZ3w1ODZlOTQ0ZWIzMjc4MDIxMTIxNDQ3NzIyOWFiMzBmNTY5M2FlZWRkMzk0YWVhNjdiNTYxOGVmZjE4MWJmOGM1');"></div>\n <div class="c-hero__info c-hero__info--text-light c-hero__info--left ">\n <div class="text-align-left ">\n\n <h5 class="c-hero__subtitle">New Tarmac</h5>\n <h2 class="c-hero__title">New Tarmac</h1>\n <div class="buttons-set ">\n <div data-promotion-ic='newTarmacLinkComponent53'>\n \n\n\n\n\n\n<a href="/stories/new-tarmac" title="Read More" target="" class="btn btn-primary">Read More</a>\n</div>\n </div></div>\n </div>\n </div>\n</div></div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/ve/es/stories/designer-roll">\n <div class="storytile__image" style="background-image: url('/medias/rollyourspiff.jpg?context=bWFzdGVyfGltYWdlc3wxODA1Mjd8aW1hZ2UvanBlZ3xpbWFnZXMvaDE4L2gzOC84ODU1NzQ5NDI3MjMwLmpwZ3xjMjU1NGQ2ZWE4MGNkMGVkZTc2MDZlZDNjNmE3MDg0OGE5ZDlkYzhkNWJjNzg5MTBmYTg2NDVmYzVkODgxNDNl')"></div>\n <div class="storytile__info">\n <div class="story-body-title">Roll</div>\n <p>The Roll is the kind of bike you want to put your mark on—and that’s just what we let a bunch of Specialized designers do. Take little internal competition, a little imagination, and let the good times Roll.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/ve/es/stories/cross-tracks">\n <div class="storytile__image" style="background-image: url('/medias/A9200226.jpg?context=bWFzdGVyfGltYWdlc3wxNjQxNDh8aW1hZ2UvanBlZ3xpbWFnZXMvaGZjL2g0OC84ODU1NDI2NjI5NjYyLmpwZ3xkM2UxMzk3NjUyZDgzNmY4MTIyN2JhYTZjZjAyYTZhZjk2OGMwNjkwN2UwODhiZTA3OTBiYmNlODE2NWMwOGQz')"></div>\n <div class="storytile__info">\n <div class="story-body-title">'Cross Tracks</div>\n <p>There’s the race, and then there’s what gives the race its personality. Join us as we undertake a different kind of UCI World Cup course preview, from the spirited fields in the USA to the hallowed cyclocross stomping grounds of Belgium and beyond.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="">\n <div class="storytile__image" style="background-image: url('/medias/stumpjumper-storylanding-story-660x440.jpg?context=bWFzdGVyfGltYWdlc3wxMDEwNjR8aW1hZ2UvanBlZ3xpbWFnZXMvaDYwL2hhMi84ODQ4NTgxMzI4OTI2LmpwZ3xmNmU5N2I5YTZlYmEzMGM4ZmI2YmIzMTUxYzYyYmQzNTg1ZTQwZWEwYWQyZTA3MjJkNDE1ZjIzMDQzMmQ5MGZi')"></div>\n <div class="storytile__info">\n <h5>La mejor bicicleta de trail</h5>\n <div class="story-body-title">Conoce la nueva Stumpjumper</div>\n <p><p>\n </div>\n </a>\n </div>"}