What bike-related goal will you crush in 2018? Will it be mastering a new skill, like bunny hopping or nailing tricky switchbacks? Maybe you'll declare that you simply want to ride more often or explore more? We know January is already gone, but we still have 11 long and opportunity-filled months to break out our bikes-let's make them count.
To kick off the year of getting things done, we asked our athletes, ambassadors, and some Specialized employees to share their Worth It Will Do with us-something they intend to achieve or overcome in 2018. Some goals are going to change lives, some are deeply personal, but all will be 100% Worth It and inspire us all.