Worth It

We ride, not because we have to but because of how it makes us feel. While riding, we find independence, forge life-long friendships, rise to meet challenges, and discover who we are and what we are capable of. Find inspirations, and stories of women and their Worth It moments, here.


A Manifesto for the Not-Quite-Sure

Some days you are the exact version of who you want to be—strong and fearless, and ready to take on the world. You go, girl! But then there are the days when you wake up and go, “Ugh. Why bother?” Maybe you aren’t feeling it that day? Maybe you’re just tired and fed up, or maybe you’re just looking for something to give you a little nudge out the door? "Worth it: A manifesto for the not-quite-sure” was made for those days.

Think of it as a mini-pep talk, designed to encourage and inspire you to keep at it. We hope you use the motivational morsels held within it to keep on riding, challenging, and connecting—to find your Worth It moments, every day.

Get a Free Worth It Poster

For the entire month of May, we’ll send a print of the manifesto to anyone who wants to get some Worth It motivation*. It’s the perfect poster size for the office, garage, training pain cave, or anywhere you want to hang it, really. Simply click through, choose the image you want—there are two versions available—enter your address, and we’ll ship you a “Worth It: A manifesto for the not-quite-sure" poster.

*USA only, limit one per person

Download “Worth It: A Manifesto for the Not-Quite-Sure”

Stay motivated with excerpts from the manifesto or the full manifesto itself, available in digital form. Download the excerpt that speaks to you the most for desktop and mobile.