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We ride, not because we have to but because of how it makes us feel. While riding, we find independence, forge life-long friendships, rise to meet challenges, and discover who we are and what we are capable of. Find inspirations, and stories of women and their Worth It moments, here.
To name, or not to name, that is the question. No matter which side of the argument you fall on, we believe you should express yourself in any way you damn well please. And if that means naming your bike—or not naming it—we’re all for it. Take Fly Girl, the name given to the new Tarmac ridden in this story. It’s a sassy reflection of who the rider is and what she wants to do on that bike, namely to absolutely fly while training or racing, and to feel absolutely badass at the same time.
Your bike’s name might be serious or silly, or based on a random pun that came to you in the shower. Maybe you were inspired by its color while commuting to work, or just noodling around the neighborhood with the wind in your hair and it came to you? Bikes are our companions on this Worth It journey, and while some prefer to remain anonymous, i.e. un-named, others have their monikers peppered loudly and proudly into conversations and added to Strava profiles. Read about the adventures of one Tarmac—Fly Girl—then click through to share bike names and your relentless spirit with the world.
Is it savoring the view after a long and hard climb? Is it the friends you’ve met, or knowing you’re inspiring others to go farther or try harder, every day? Perhaps it’s just because you never get tired of that feeling of deep and utter satisfaction when you nail a jump or conquer a fear? We made this video to share some of the reasons we think it’s always Worth It to get out there—now we’d love to hear yours.
What makes it Worth It to you? Click through to our Facebook page, share your thoughts, and see why other people ride.
Some days you are the exact version of who you want to be—strong and fearless, and ready to take on the world. You go, girl! But then there are the days when you wake up and go, “Ugh. Why bother?” Maybe you aren’t feeling it that day? Maybe you’re just tired and fed up, or maybe you’re just looking for something to give you a little nudge out the door? "Worth it: A manifesto for the not-quite-sure” was made for those days.
Think of it as a mini-pep talk, designed to encourage and inspire you to keep at it. We hope you use the motivational morsels held within it to keep on riding, challenging, and connecting—to find your Worth It moments, every day.