Did you know that one in every nine schoolchildren is diagnosed with ADHD? Think about that. To these kids, the world feels like it's speeding past them and impossible to slow down. It can be incredibly isolating—I know, because I have ADHD. But what would you say if I told you that the simple act of riding a bike could help these kids? Through the work of the Specialized Foundation, we're finding this to be true.

Our kids deserve better. We're discovering that riding can help improve focus and clarity for kids with ADHD, but 50% of American schools still don't provide the minimum daily requirements for physical activity. The Specialized Foundation, however, is taking matters into its own hands with something we call Riding for Focus. We're working with dozens of schools throughout the country to get kids on bikes as part of their school day, and the results have been more than encouraging. In fact, it's been so successful that we're expanding the program to 20 more middle schools this year alone.

The Foundation has partnered with top medical researchers at Stanford, and we're finding that physical exercise has a positive influence on brain function. And because kids of nearly any fitness level can get on a bike and go, more kids can get moving and start benefiting from exercise than we ever thought possible. The Riding for Focus program is helping to form more confidence, better relationships, and higher performance in the classroom for these kids. We're heavily invested in funding research, and we're finding that riding promises to be an exciting new tool in improving health.

Bottom line is that we're committed to doing the right thing, and where we see a chance to help, we're going to do it. We make bikes, and bikes help kids. But we can't do it alone. We need people like you to get involved and join the movement, and together, we'll make a difference for generations to come. Together, let's outride ADHD.

Thanks,

Mike