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Since 1974, we've had one goal: Innovate and inspire to improve riders' lives.
Bikes are part of a greater culture with tremendous stories. This is where you'll find them.
We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.
The world's most decorated and discerning riders choose Specialized. Find out why.
Helping riders make data-driven decisions to improve the ride.
The Specialized Foundation uses cycling as a tool for children to achieve academic, health, and social success.
The Road Kit is the complete SWAT™ technology solution for the new SWAT™-prepped Roubaix and Ruby road bikes. This kit seamlessly integrates storage for everything that you need in the event of roadside repairs.