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INNOVATE OR DIE

Specialized is known for its innovation, and for its work with the most accomplished athletes, experts, and engineers in the sport. Here’s a closer look at some of the key technologies found in Specialized products.

PHILOSOPHY

AERO IS EVERYTHING

When we say that "aero is everything," we mean it. That's why we built our own Win Tunnel—to ensure aerodynamics play a part in every design, from our fenders to the Venge. And when matched with real world data from world-class athletes, our engineers are uniquely poised to bring aero gains to every element of your ride.

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PHILOSOPHY

RIDER-FIRST ENGINEERED™

The Rider-First Engineered™ philosophy is a size-specific approach to frame construction that ensures every frame performs flawlessly. This is achieved through a mix of extensive data acquisition, expert feedback from professional riders, and a meticulous approach to carbon construction.

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MATERIALS

FACT CARBON FIBER

FACT, short for Functional Advanced Composite Technology, embodies our approach to carbon composites. It's a comprehensive engineering process that guides the development of frames and components, all the way from initial sketches to finished products.

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TECHNOLOGY

FUTURE SHOCK

To some, smoothness is merely concept. But for the all-new Ruby and Roubaix, it's the driving force behind every design decision we make, and the result are a pair of bikes like no others before them. Find out how we did it.

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DESIGN

TURBO TECHNOLOGY

As Silicon Valley natives, we're passionate about marrying cutting-edge technology with life-changing experiences. It's in our DNA, and it results in bike technology unlike anything you've ever seen, and more importantly, technology that's unlike anything you've ever ridden. The revolution has started, and its name is Turbo.

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MATERIALS

ALLOY TECHNOLOGY

Some would say that aluminum's heyday has passed, but we know better. With the attention of the best minds in the business, we've continued to innovate & elevate aluminum designs, technologies, and constructions, making both professional-grade frames and hard wearing essentials.

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SUSPENSION

BRAIN TECHNOLOGY

Brain suspension technology was developed to deliver the utmost in efficiency on the trail. Whether it's at the front or rear of a bike's suspension, it's able to differentiate between rider input and trail bumps, ensuring that your pedaling forces aren't being wasted in compressing the suspension.

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SUSPENSION

FSR SUSPENSION TECHNOLOGY

With FSR, we blazed the trail in active & independent suspension over 20 years ago, and we've been refining it ever since. It isolates chain and brake loads, and as a result, FSR technology delivers more comfort, control, and efficiency than any other suspension platform.

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TECHNOLOGY

SWAT TECHNOLOGY

Why wear a pack if you don't have to? For years, this was a question that nagged at us, and ultimately, it prompted us to reinvent the way that we looked at how we looked at storage, both on the bike and on the body.

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SUSPENSION

ÖHLINS SHOCK TECHNOLOGY

No matter how you cut it, no one in the suspension industry is held with as much esteem as Öhlins, and over the years, we've formed an exclusive partnership to develop suspension systems with truly low-hysteresis damping, full user adjustability, and unparalleled bump absorption.

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